
Seeing customer needs through a different lens
Companies often rely on buzzwords like “innovative,” “game-changing,” or “cutting-edge” to define their unique value proposition (UVP). While these terms may
Companies often rely on buzzwords like “innovative,” “game-changing,” or “cutting-edge” to define their unique value proposition (UVP). While these terms may
Industrial SalesLeads released its February 2025 report on planned capital project spending within the Industrial Manufacturing sector. The company monitors
I’m at a corporate conference about to give my 90-minute, customized, personalized talk. As I do with all my talks,
The United States is experiencing a severe skilled labor shortage and rising wage inflation. A growing body of evidence points
Say there’s a new corporate initiative that your team needs to fully understand and embrace. You sit down with the team,
Revenue Center Management has been the pivotal dealer Best Practice for over thirty years. Yet, why are so many dealers
Industrial SalesLeads has announced the January 2025 results for the new planned capital project spending report for the Industrial Manufacturing
Why aren’t you moving forward? Why do you feel “stuck?” Why is your success track not moving fast enough? Why
As you know, I love to review business and industry data daily. I probably read 100 emails daily and receive
Imagine you are a player on a professional sports team on a winning streak. Everything is clicking. Everything is flowing
Profit-sharing plans (PSPs) have been around for decades. Employers may use them to attract and retain workers and incentivize employee
The statistician George Box famously observed, “All models are wrong; some models are useful.” No strategy model is perfect. They are
I was talking to a General Manager of an OEM lift truck dealership the other day in a major metropolitan
If this title feels like a lyric from a confusing song, that’s because the message has been just as mixed.
Let’s step into a warehouse during the holiday rush hour. Orders are flooding in, inventory is off shelves, and workers
Today’s consumers are bombarded with choices. Brand differentiation is no longer optional—it’s a survival strategy. But the question is how. Instead
Many of you probably had your 2025 plan in place before the election. If I had to guess, there is
Industrial SalesLeads released its November 2024 report on planned capital project spending in the Industrial Manufacturing industry, highlighting a significant
Lost a sale? What did you blame it on? Who did you blame it on? In my 32 years of
In this two-part article, we will discuss essential machinery selling skills. Part 1 focuses on the skill set required to