ep496 Toyota Material Handling image

Episode 496: Talking innovation with Brett Wood of Toyota Material Handling

Live from MODEX 2024, The New Warehouse Podcast welcomes back Brett Wood, president and CEO of Toyota Material Handling North America. This insightful discussion dives into the transformative trends within the material handling industry, showcasing Toyota’s leading role. The conversation highlights key innovations, technological advancements, and industry shifts, mainly focusing on automation and electrification.

Accelerating Automation in Material Handling

Automation stands out as a pivotal trend, as Wood notes, “Automation comes to mind as one of the key topics… technology is getting so much better at automating vehicles, forklifts, AMRs no matter what the size is.” This surge in automation is primarily driven by a workforce shortage, prompting a shift towards automated solutions. Wood explains the increasing integration of technology in everyday operations, illustrating its potential to reshape the industry landscape by enhancing efficiency and reducing reliance on human operators.

The Material Handling Shift to Electrification

While the automotive sector lags, electrification is rapidly transforming the material handling sector, as noted by Wood, with a significant uptick in electric forklifts. “66% of what was sold last year was electric,” he states, highlighting a distinct move away from traditional combustion engines. This transition is not only a response to environmental concerns but also influenced by regulatory changes, such as those in California, pushing the industry towards cleaner, sustainable technologies. Wood’s commentary underscores the broader implications of electrification, from operational changes to new regulatory landscapes.

Emphasizing Sustainability and Safety in Material Handling

Sustainability and safety are integral to Toyota’s strategy, reflecting broader concerns across the industry. Wood shares insights on the company’s initiatives, like installing solar panels and emphasizing safety in every aspect of operations. “Safety needs to be part of a corporate culture… We start every meeting at Toyota no matter the topic, safety first,” Wood emphasizes.

Wood also shares Toyota’s new collision avoidance system, SEnS+ Smart Environment Sensor Plus™. Toyota’s comprehensive approach improves compliance and enhances operational efficiency. It also serves as a recruitment and retention tool, appealing to a new generation prioritizing corporate responsibility.

Key Takeaways:

  • The push towards automation and advanced technologies is reshaping material handling.
  • The electrification of forklifts is gaining momentum and is driven by market trends and regulatory measures.
  • Toyota’s commitment to sustainability and safety sets industry standards that influence current operations and future directions.
The New Warehouse Podcast

496: Innovations in Material Handling with Toyota

Free Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Free Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. Subscription is FREE to qualified readers.

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







Discount Forklift joins the LiuGong North America dealer network

LiuGong North America has added Discount Forklift to its expanding dealer network, marking a significant milestone for both companies. With…

Mitsubishi Logisnext Americas appoints Berry Mansfield as President

Today, Mitsubishi Logisnext Americas, one of the world’s leading manufacturers and providers of material handling, automation, and fleet solutions, announced Berry…

New AL325 modular bar light series launched by Advanced Illumination

Powerful, highly flexible, modular lighting for machine vision Advanced Illumination has announced the launch of its AL325 Series Modular Bar Lights.…

Trade Tech strengthens customs expertise and announced key appointment

Trade Tech, Inc., is advancing its Customs capabilities as part of its commitment to supporting freight forwarders and logistics providers…

SUN Automation Group bolsters team after Kolbus America Acquisition

SUN Automation Group® has welcomed key industry talent following execution of the sales agency and distributorship agreement of Kolbus Corrugated…