Show management for IMTS – The International Manufacturing Technology Show 2014 offers a full IMTS Webinar schedule for both IMTS visitors and attendees. The webinars are intended to help navigate the largest industrial trade show in the Americas which will be held at Chicago’s McCormick Place Sept. 8-13, 2014.
Each month leading up to IMTS, webinars targeted at visitors and exhibitors will be hosted by IMTS and topic experts.
“How to Use Micro-Conversions to Build Your Business” is the topic for the exhibitor webinar on Tuesday, March 11at 11:00 a.m. ET. Speaker and host Steve Miller of The Adventure, will explore micro-conversions which are those steps a company can take to bring the prospect closer to the sale and in ways the prospect is comfortable.
The upcoming visitor webinar, “How to Get the Most Out of Trade Shows” takes place Thursday, March 13at 11a.m. ET. This webinar is a direct result of the IMTS community asking for help on getting more out of trade shows. Miller will share his own tips and tricks (and some true “Secret Weapons”) for maximizing ROI from exhibiting at trade shows. The content will range from pre-show promotion to post-show follow-up.
Future topics include press release development, writing a sales letter, video/webcast marketing, how to use sponsorships, getting the most from MTInsight, making an IMTS visit checklist and more.
IMTS will host more than 100,000 manufacturing industry professionals from more than 112 countries. IMTS visitors see more than 15,000 new machine tools, controls, computers, software, components, systems and processes that can improve their efficiency. They also come together to gain valuable ideas and insights from the world’s leading equipment producers. They visit IMTS to learn, to look, to buy and to network.
