Doosan celebrates 50th with high-tech forklift

“When asked ‘what kind of company is Doosan,’ the answer is steadfast. We are a company renowned for our unique devotion to cultivating people.” Doosan Credo

Starting with the manufacture of its first forklift in 1968, Doosan Industrial Vehicle (DIV) established its position as a part of Doosan family in 2005 and has expanded its global sales network with more than 400 dealers in 93 countries worldwide.

Over the past 50 years, DIV has developed state-of-the-art products and provided exceptional after-sales service as part of its strategy to recognize the Doosan lift truck as the world’s leading forklift brand. Partnerships with Major League Baseball™ and the New York Yankees™ further cements this tradition of excellence in the industry and across the globe.

By providing award-winning products with a focus on superior customer service, Doosan continues to raise the bar and its profile in the industry, which extends to its Doosan Dealer family. DIV promotes shared growth with dealers and suppliers to strengthen global competitiveness. Becoming a Doosan Dealer is a distinction steeped in tradition, shared values and long-standing relationships. “Our people make us who we are. We are part of a community of caring, positive change and progress,” stated Doosan Industrial Vehicle America Corp. VP/CEO, Tony Jones.

Celebrating the 50th anniversary of its foundation, Doosan has unveiled a high-tech forklift model running on lithium-ion batteries. 

The new power source will allow the BS7 vehicle to run two to three times longer hours than the existing lead-acid battery with a 33% shorter charging time. The new forklift truck also boasts a constant output, high productivity at a temperature as low as 40 degrees below zero, and simple and eco-friendly maintenance and management, the company explained. 

Another new technology introduced was a telematics solution, Lin-Q, for management of forklifts. The system transmits data about maintenance and operation in real time to allow its users to remotely monitor the equipment. 

The company also aims to release an artificial intelligence-based smart mode application later this year that analyses the engine data of machines to automatically adjust the power to the environment. 

The Doosan Way is the company’s unique way of doing business that has sustained the company for more than ten decades and has given them a competitive edge for the future. It is the spirit flowing through their people and the innovation that drives their products to build a better future today. #WeAreDoosan

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