Mitsubishi Forklift Trucks, manufacturer of reliable and affordable forklift trucks for hard-working applications, today announced Prolift as a new authorized Mitsubishi forklift truck dealer in upstate New York. “We are pleased to announce Prolift as an authorized Mitsubishi forklift truck dealer for customers in Buffalo and Rochester, New York,” said Kent Eudy, executive vice president of sales and marketing at Mitsubishi Forklift Trucks. “Each customer has unique material handling needs, and Prolift offers the expertise and forklift inventory to provide top quality service and support.” Prolift provides a wide range of material handling equipment including forklifts and also offers parts, forklift service and operator training to customers. “In addition to our Cat Lift Trucks and Jungheinrich warehouse products brands, we are excited to expand our offerings to our customers by adding the Mitsubishi forklift trucks product line,” said Dan Conron, president of Prolift. “Mitsubishi Forklift Trucks offers the value and reliability that mirrors our commitment to providing customers with the highest quality product for the best value.”