Out-of-home company commemorates anniversary with a blowout customer appreciation event
On December 6th, Formetco celebrated its 50th anniversary by inviting its customers to a special appreciation event to celebrate. The milestone event included a 5-piece band with two singers, a magician, performances by Elvis Presley and Dolly Parton impersonators, an 18-ft. bar with an aerialist pouring drinks, the Grinch and Mary Lou, a visit from Santa and Mrs. Clause, two caricature artists drawing the images of guests, and nine video screens, including two 22-feet tall by 40-feet wide video screens, each playing different videos and a slideshow of billboard displays from over the years. The more than 400 people who attended the celebration were treated to an extravagant array of hors d’oeuvres followed by a large dinner. The planned, 4-hour celebration was so successful that Formetco extended bar service and requested that the band play on for an additional hour. It truly was an event that attendees did not want to end and will be talking about for years to come.
“This event was truly meant to honor our customers. We would be nowhere without them,” said John Gibb, Formetco’s executive vice president of corporate development.
Formetco is the only supplier and manufacturer in the out-of home industry to achieve 50 years in the business. In 1968, the company was founded by Larry Garrett who saw the true potential in billboards and took a chance by purchasing the entire billboard division of Armco Steel. Formetco began as a family-owned company and remains one today.
The company continues to follow in its founder’s footsteps by researching and developing the most innovative and reliable products available to the out-of-home industry. “Our plan for the future remains what it has been since day one, to deliver the best possible product to our customers,” said John Gibb.
Long-term customer, Ray Moyers, CEO of Signal Outdoor Advertising, said, “I’ve been buying billboard supplies from this company for the past 30 years. Formetco has been the industry leader for so long and has always stayed ahead of technology trends.”
“The future of Formetco is in its people. Products will come and go, but the people will take us to the next 50-year celebration,” said Matt Xander, Formetco president and CEO. “At the end of the day, every new challenge and opportunity we face as a company is truly rewarding. We look forward to the future.”
To view photos from the celebration, please visit https://
