Rental One reveals their new logo with new store opening in San Marcos, TX. New look points Texas-based Company to the future while honoring the legacy of the family-owned, 3rd generation equipment leader

With the March 2019 store opening in San Marcos, TX, Rental One will introduce its bold new look to the equipment rental and construction supply industry. With a new company logo for both Rental One and its supply division, R1 Supply, the construction equipment and supplies leader has positioned itself for continued record growth and ease-of-recognition for those wanting to benefit from Rental One’s top-brand equipment, commitment to service excellence and logistics expertise. The new look will make it easier to distinguish the popular brand from its competition and allows for added flexibility when branding equipment, haul trucks, store signage and team members on job-sites.

“Contractors, Sub-Contractors and other construction professionals want to do business with our brands because of our industry leading equipment uptime, transparent, accurate and honest billing processes and our legacy of delivering dependability and value to every job. We owe it to those we are privileged to serve to be distinctive, bold and forward-moving in our business practices as well as with our new look,” said company Executive Vice President, Chad Alvarez.

“Our hope is that the new logos will be familiar to those that we have served for three generations while positioning us to attract new customers as well,” said company President, Mike O’Neal. ”The new logo incorporates an arrow pointing to the right, which symbolizes our commitment to continually improve and keep moving forward. This is essential to be able to fulfill our mission as a company. Second, the arrow points to the word “One”. We are striving to be our customers #1 choice because of the value we bring to them. Lastly, the new logo font has the #1 integrated into the “R”. Again, our goal is to bring so much value to our customers that they choose us first for their equipment, job site container and construction supply needs.”

Rental One plans to roll out the new logo in phases over time, so customers should expect to see the “legacy” logo they are familiar with for a while.