Intelligrated^®, North American-based automated material handling solutions provider, announces the realignment of its aftermarket services group to better reflect its focus on maximizing uptime and return on automated system investments. As a result of the realignment, the company has renamed Customer Service and Support as Lifecycle Support Services. Material handling operations strive to maximize uptime while driving down overall costs and Intelligrated’s lifecycle approach emphasizes proactive value-added solutions that reduce the risk of downtime and increase system longevity and efficiency. The new name better represents how the company strategically partners with customers on lifecycle planning to maximize return on investment. “Supporting customers through technical and maintenance support calls is simply not enough in today’s environment,” says John Sorensen, senior vice president and general manager, Lifecycle Support Services. “The industry expects strategic, proactive support to maximize asset performance.” Intelligrated Lifecycle Support Services operates a team of over 435 employees geographically deployed and networked through a service management framework. The group provides comprehensive lifecycle management programs to the material handling industry that incorporate critical focus areas such as technology refresh, equipment modifications, maintenance and system assessments, spare parts strategies and track-driven training programs.