“MiR’s launch into the US market provides excellent opportunities for North American companies focused on increasing operational efficiency to become competitive globally, by optimizing and automating internal transport in both industry and healthcare sectors,” confirmed Thomas Visti, CEO, MiR, who was Chief Commercial Officer at Universal Robots from 2009 – 2014 before joining MiR. “The MiR100 enable companies to take automation efficiency to the next level and reflect the general trend in robotics now from traditional robots that stay in safety cages to modern robots that move around, interact and assist people in becoming more productive.”
Ed Mullen directed to drive US expansion MiR has appointed Ed Mullen as vice president of sales for North America. Ed has more than 28 years in key positions within industrial automation, most recently serving as vice president of sales and marketing at Simplimatic Automation. He began his career at Micron as a designer, but quickly moved to sales because of his love for identifying solutions for customer problems. His success won him the opportunity to direct sales for Universal Robots when it entered the North American market in Fall 2012. Ed took that Danish company from a position of being relatively unknown in North America to becoming today’s market leader of collaborative robotics. MiR looks forward to tapping into Mullen’s ability to drive new markets and create a leadership position for MiR in North America within the autonomous mobile market. “I am thrilled to have the opportunity to once again launch an amazing product here in North America,” stated Ed Mullen. “Over the last five years, the world has had a chance to see what a true technology hub Denmark is with the success of Universal Robots. I believe that MiR, with the technology they have developed, has the potential of creating a similar success story. It’s a privilege to again team up with Thomas Visti to make MiR a global leader in the autonomous mobile robot field.” “We are pleased to have someone with the experience and proven track record that Ed Mullen possesses to lead our North American sales effort,” added Visti. “Ed’s in-depth knowledge of the industrial automation market and successful launch of Universal Robots enables us to hit the ground running.”
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