Industrial Truck Association logo

ITA releases 2020 Forklift Sales figures with sales falling

Forklift sales in the North America market fell in 2020, according to figures just released by the Industrial Truck Association (ITA).

The market decline can be partially attributed to the impact of COVID-19, with truck sales decreasing overall by 5.1% from the previous year.

Jay Gusler headshot
Jay Gusler

“The industrial truck industry had its third-best year on record in 2019, and the sales decrease in 2020 with COVID-19 was not unexpected,” says Jay Gusler, ITA chairman and executive vice president operations for Mitsubishi Logisnext Americas Group. “Our industry performed well throughout the pandemic, thanks to the essential nature of our products and the dedicated associates in our industry.”

Total sales reached 230,134. Class 2 and Class 3 trucks saw a small increase from 2019 at 2.0% and 1.1% respectively. The remaining classes witnessed declines, with Class 5 seeing the largest decrease at 19.7%.

Looking forward to 2021, the industry’s first-quarter results are healthy, according to the association.

Meanwhile, ITA is looking forward to marking its 70th anniversary this year. Throughout the year, ITA will be posting facts and history from both the association and the forklift industry on social media.

Brian Feehan ITA headshot
Brian Feehan

The 70th anniversary commemorates a major milestone for the industry. “ITA members have been instrumental in leading the way with enhanced safety, engineering practices, and market intelligence that has guided the industry well over the past seven decades and will continue that leadership role into the future,” says Brian Feehan, president of ITA.

Free Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Free Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. Subscription is FREE to qualified readers.

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements

Strong start to Q3 with 136 new Industrial Manufacturing Planned Industrial Projects

Industrial SalesLeads released its October 2024 report on planned capital project spending in the Industrial Manufacturing sector. The firm monitors…

Think CASH in ’25

Last month, I suggested that dealers compare their 24 results against their peers’ accounting and cash flow budgets. I also…

Assessing Machinery Dealer Fundamentals – A Strategic Approach

Are you ready for 2025? Here is a 60-question assessment of how well your business has adopted those fundamental Best…