Leading global easy-open and close tapes manufacturer Essentra Tapes has appointed a new sales manager for the Latin America region, Carlos Valle.

The market-leading tear tape and applicator manufacturer has invested heavily in the LATAM region and the appointment of Valle, who will be based in Brazil, is a key part of Essentra Tapes’ global expansion strategies. Valle will be a key decision-maker in the team responsible for delivering new tear tape and applicator business in the region.

Christopher Morgan, Global Sales Director at Essentra Tapes, welcomed Valle to the team, saying, “We are tremendously pleased to welcome Carlos into our Latin America team. He brings decades of experience and an impressive track record to the business, and we look forward to seeing his work as we continue to grow and strengthen our LATAM operations.

“Carlos will help create and implement our LATAM sales growth strategy. He will also work on executing our key account plan, working with the key account team. His role is a crucial one and we wish him a long and successful career here.”

Valle has over 26 years of experience in sales and business development roles. He joins Essentra Tapes having most recently worked for IKA Brasil Equip, also as a sales manager.

On his appointment, Valle said, “I am delighted to join the Essentra family as part of the rapidly expanding Tapes business. As sales manager, I look forward to delivering tear tapes and applicator solutions to the diverse markets we work with, including paper and board, flexible packaging, eCommerce, tobacco, FMCG, and more. It’s an exciting time to join Essentra Tapes and I cannot wait to get started.”