Al Rebello headshot

Trew announces new President and COO

Trew, a North American material handling solutions provider for integrators and end-users announces the appointment of Alfred (Al) Rebello as the president and Chief Operating Officer.

Al is a 30-year industry veteran providing customer-focused organizational leadership and proven success delivering highly integrated Automation Systems. Before joining Trew, Al was the Business Operations Leader for Honeywell Intelligrated responsible for the delivery of the solutions from presales to installation. Previously he was the Senior Vice President of Operations with Intelligrated when acquired by Honeywell. Al is a graduate of the Harvard Business School General Management Program.

“Trew is an exciting organization with a lot of growth opportunities in front of us,” says Al Rebello. “We have a talented organization and a culture commitment to delivering great solutions.”

“Alfred is a hands-on leader that brings entrepreneurial insights and knows how to execute at a high level,” says Mark Tefend, CEO. “I have known Alfred for well over twenty years. Alfred’s teams come to work. He drives commitment at every level, finding creative ways to solve challenges, making continuous improvements, and emphasizes ownership, teamwork, and process rigor.”

“Al’s well-rounded experience and a drive for delivering superior solutions will help broaden our client base and propel Trew’s growth,” Mark Tefend continued.

Free Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Free Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. Subscription is FREE to qualified readers.

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements

Strong start to Q3 with 136 new Industrial Manufacturing Planned Industrial Projects

Industrial SalesLeads released its October 2024 report on planned capital project spending in the Industrial Manufacturing sector. The firm monitors…

Think CASH in ’25

Last month, I suggested that dealers compare their 24 results against their peers’ accounting and cash flow budgets. I also…

Assessing Machinery Dealer Fundamentals – A Strategic Approach

Are you ready for 2025? Here is a 60-question assessment of how well your business has adopted those fundamental Best…