Kevin Lawton headshot

Episode 329: Third Wave Automation

Listen to this article

Welcome to The New Warehouse Podcast. In this episode, our guest is Michael Myers, Director of Product Solutions from Third Wave Automation. Third Wave Automation is a company that automates material handling equipment in the warehouse, distribution, and manufacturing spaces. Please tune in to learn all about their multi-mode approach to forklift automation.

Key Takeaways

  • Third Wave Automation takes a unique approach to forklift automation. With a team of roboticists and software engineers, they chose not to reinvent the wheel but instead use base OEM vehicles and retrofit them with the necessary computing and sensing technology to allow the forklift to operate autonomously.
  • Mike explains the multi-mode capabilities of their product. On top of operating autonomously, if the forklift encounters an error reading a label or some other challenge that prevents it from completing a task, it can “phone a friend,” as Mike calls it. At this point, a remote operator is alerted and can provide assistance or guidance to the robot to complete the task.
  • By partnering with industry manufacturer Clark Material Handling, Third Wave found some distinct advantages in physical dimensions that allow them to accelerate into smaller aisles. They currently support aisles as narrow as ten and a half feet and are actively working to get that down to nine and a half. With warehouse space approaching $15 a square foot in some markets, optimizing warehouse space is more important than ever.
  • Mike points out another advantage is forklift maintenance. Using traditional OEM equipment, maintenance and repair technicians are already familiar with the equipment and can quickly diagnose and repair issues. This familiarity prevents downtime and increases uptime, a huge advantage to warehouse operations.
The New Warehouse Podcast

EP 329: Third Wave Automation

Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. 

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







Arnold Magnetic Technologies highlights the PLASTIFORM® High Energy Flexible Magnets, Made in America

Listen to this article Arnold Magnetic Technologies Corporation (Arnold), a subsidiary of Compass Diversified and a global manufacturer of high-performance…

Plezia named Port of Long Beach Engineering Managing Director

Listen to this article The Port of Long Beach has promoted Suzanne Plezia, P.E., to Managing Director of Engineering Services…

Ati Motors introduces the Sherpa 10K: High-capacity Autonomous Tug designed for demanding industrial workflows

Listen to this article New heavy-duty vehicle sets a new standard for autonomous material movement Ati Motors, a global provider…

Gebrüder Weiss renews scholarship program for Rutgers Business School

Listen to this article Gabriel Godoi De Lima, Jun Pak, and Nikhil Walia are 2025 scholarship recipients  Gebrüder Weiss has announced…

NY/NJ Foreign Freight Forwarders & Brokers Association Announces 2025 “Captain of Industry” Award Recipient

Listen to this article Charlene Riley to be Honored at June 25th Dinner Cruise Co-Hosted with the Traffic Club of…