Bis Henderson launches “Breathing Space” campaign image

Bis Henderson launches “Breathing Space” campaign

Supply chain and logistics specialist, Bis Henderson Space, has launched “Breathing Space”, a major multi-media campaign promoting its innovative Managed Warehouse Solutions concept.

“Breathing Space” reflects the freedom of a ‘Pay-as-you-need’ pallet storage model that allows businesses to flex their storage capacity according to immediate needs – giving organisations the agility to grow and respond swiftly to new opportunities with less exposure to risk. Scaleability is intrinsic to this concept, as anywhere from 5 to 50,000 pallets can be accommodated on a ready-to-go basis.

The marketing initiative is aimed at promoting the benefits of flexible storage to businesses of all sizes that require additional storage space to secure growth or to provide greater agility at peak. The model allows businesses to de-risk their operating model by hiring space only as and when they need it – avoiding the commitment and constraints of a long-term leasing agreement.

Over 4.5 million sq ft of “Breathing Space” is available and readily accessible across the UK and Ireland – from Greater London, the South West, Wales and the Midlands… to Northern England, Humberside, Yorkshire and Scotland. Space when and where businesses need it.

The Breathing Space marketing campaign driving awareness for this concept, is the most extensive multi-media promotion undertaken by Bis Henderson Group to date, involving all the key digital channels, including paid search, LinkedIn, video content and digital advertising – devised and coordinated by award-winning brand development agency, Studio North, and supported by specialist logistics media relations agency, AMA PR.

Steve Purvis, Managing Director at Bis Henderson Space, says: “Most industrial, manufacturing or retail businesses now need to be highly agile in the way they respond to changes within their markets, whether that be moving quickly to take advantage of new opportunities as they arise, or scaling back to save on costs. And that means storage space needs to flex with the business. Our solution gives businesses the ability to flex to market needs without major capital commitments to worry about or long-term leases and complex contracts – including stamp duty and dilapidation costs at the end – creating valuable ‘breathing space’ for decisionmakers. With this concept, we provide complete flexibility, in terms of number of pallets to be stored, locations across the country and the length of time they’re on the books – fully managed warehouse solutions, with expert support throughout.”

He adds: “Long-leases, big overheads and onerous clauses can stifle growth. Our flexible solution gives businesses the breathing space to grow.”

Free Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Free Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. Subscription is FREE to qualified readers.

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







Do your people WANT to listen to you?

I’m at a corporate conference about to give my 90-minute, customized, personalized talk. As I do with all my talks,…

AI-powered robotics are reshaping the warehouse floor

Robots in warehouses aren’t a novelty, but with the infusion of AI, they’re becoming integral players in operations. These intelligent…

AI and Robots are aiming for dealers. Are you prepared?

Last month, we covered performance gaps and how to avoid them because if you cannot prevent them, there is a…

Is your dealership prepared to take on the electrification market shift?

As we enter the second quarter of 2025, the material handling industry continues to see the trend toward electrification and…

Gordon Report: The Skilled Workforce Future: Stakeholder Capitalism vs. Shareholder Priority

The United States is experiencing a severe skilled labor shortage and rising wage inflation. A growing body of evidence points…