Rockwell Automation and Infinitum announce agreement to make high-efficiency low voltage drives and motors

Partnership will deliver market-leading integrated drives and motors giving manufacturers the ability to deliver sustainable outcomes with less consumed energy, raw materials, and waste 

Rockwell Automation, Inc., the world’s largest company dedicated to industrial automation and digital transformation, and Infinitum, creator of the sustainable air core motor, has announced an exclusive agreement to jointly develop and distribute a new class of high-efficiency, integrated low voltage drive and motor technology. This solution will significantly save energy and cut costs for industrial customers globally, while helping them reduce their carbon footprint and become more sustainable.

As companies grow more energy conscious and look to reduce greenhouse gas emissions, variable frequency drives (VFDs) with high-efficiency motors have increasingly come into focus. According to the International Energy Agency (IEA), electric motors consume approximately 40% of the electricity consumed globally, with the percentage rising to nearly 70% for industrial companies.

Under this agreement, Rockwell’s market-leading PowerFlex® drive technology will be combined with Infinitum’s high-efficiency Aircore EC motor system. This powerful package will help companies reduce their carbon footprint with a motor system that is 50% smaller and lighter, uses 66% less copper, and consumes 10% less energy than traditional iron core motors.

“We’ve long recognized the benefits of Infinitum’s integrated motor and drive system because of its class-leading energy efficiency, sustainability, and ease of operations,” said Barry Elliott, vice president and general manager of Power Control, Rockwell Automation. “We’re excited about the powerful impact that our new joint solution will have on improving sustainability, energy-efficiency, and productivity for our customers around the world.”

Rockwell and Infinitum have collaborated since 2021, when Rockwell made an initial investment in Infinitum as part of the company’s Series C funding.

“We’re excited to extend our successful partnership with Rockwell Automation. This agreement opens new customer channels for our sustainable motors that can power the world with less energy, material, and waste,” said Ben Schuler, founder and CEO, Infinitum. “Working with Rockwell will enable a direct and widespread impact on industrial companies, reducing electricity consumption and increasing sustainability for this energy-intensive sector.”

The integrated VFD and motors will be available in late 2024 exclusively through Rockwell and its partners.

Free Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Free Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. Subscription is FREE to qualified readers.

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements

Strong start to Q3 with 136 new Industrial Manufacturing Planned Industrial Projects

Industrial SalesLeads released its October 2024 report on planned capital project spending in the Industrial Manufacturing sector. The firm monitors…

Think CASH in ’25

Last month, I suggested that dealers compare their 24 results against their peers’ accounting and cash flow budgets. I also…

Assessing Machinery Dealer Fundamentals – A Strategic Approach

Are you ready for 2025? Here is a 60-question assessment of how well your business has adopted those fundamental Best…