EnerSys is honoring breast cancer awareness month with a special battery donation to ProLift Toyota Material Handling for its rental truck campaign. Specifically, EnerSys has donated an IRONCLAD® Deserthog battery, which will be used to power a pink Toyota FBE20U 3-wheel electric forklift vehicle.

All the proceeds from the rental truck will be donated to support the Susan G. Komen® foundation and its ongoing efforts to assist breast cancer patients and fund continuing research for a cure.

“While EnerSys has partnered with Toyota and its subsidiaries for several years on various charitable programs, this is the first time we’ve been able to support patients and families affected by such a devastating disease,” said Rick Losacker, Senior OEM Manager, Motive Power at EnerSys. “Millions of women and their loved ones have been affected by breast cancer, so it’s deeply humbling to be able to help power a campaign with such heartfelt meaning and purpose. We hope this helps broaden awareness of this important topic within our industry and beyond.”

The customized hot pink forklift, adorned with the tagline, “Lifting Up Hope,” provides an opportunity to help build awareness about breast cancer and the importance of early detection as well as the latest research, resources and treatment options available to women and men within the material handling industry. The vehicle was officially unveiled during 2023 Toyota Week in September.

Founded in 1978, ProLift Toyota Material Handling provides new, used, and rental forklifts and other warehouse solutions, as well as training. With headquarters in Louisville, Kentucky, it serves customers in Kentucky, Indiana, Ohio and West Virginia. The rental truck will be available to customers across ProLift’s entire service territory.