How educating your buyers to make more informed purchasing decisions results in more business
In today’s digital landscape, prospects looking to make a purchase are inundated with choices. With the availability of options within
September 20, 2016
In today’s digital landscape, prospects looking to make a purchase are inundated with choices. With the availability of options within
A brand makes customers feel like they know what they are getting. It is familiar, it is comforting and in
We are all in the rental business. And what we rent is being rented from OEM’s direct, independent rental companies,
It is a solutions provider. “About every month there’s a situation from the field where we evaluate a need a
As a merchant service provider we can only assume businesses are uninterested in learning about card processing savings for two
Though there’s little indication that long-term, repetitive experience in a given role equates to strong performance in a similar role
Last month I talked about how the needs and expectations of the customer should define the boundaries of good customer
While pouring myself a cup of coffee in the break room of a company where I was doing some onsite
The importance of an ever-expanding industrial world should not be underestimated. After all, long-term, sustained industrialization is a key driver
Setting: A retail establishment, 8:30 a.m. on a weekday. A manager stands before his 15-person team at a morning meeting,
In all of our dealerships there is a daily grind that for all intent and purposes is necessary and appropriate
First of all I have to pay tribute to John Walker, one of the most knowledgeable product support experts on
I enjoy election season. Both for the entertainment value, and the sales lessons. An interesting topic has bubbled to the
The Swedish have a certain bit of wisdom about business: “You should be able to stand on your roof and
Ask any working professional what they could use more of, and you’ll probably keep getting the same answer. Time. In
This last article is to announce that after many years I have decided to take down my shingle. But before
NOTE FROM THE EDITOR: Today we say good-bye to a long-time friend and welcome a new Wholesaler columnist. As much
Times continue to change….which is an on-going process. I happen to study both international as well as US economics and
With the 2016 Rio Olympics fast approaching, top athletes from around the globe are vying for the final few spots
Add this one to the “I just have to shake my head in amazement” sales file, under the “Following up