Episode 536: Paving the way to warehouse sustainability with Green Building Initiative
In this episode of The New Warehouse Podcast, Kevin sits down with Megan Baker, Vice President of Engagement at the Green Building Initiative (GBI). GBI, a key player in green building certification, promotes sustainable building practices through its Green Globes Certification Program. Baker delves into GBI’s initiatives to improve sustainability, resilience, and health in commercial spaces, particularly on warehouses. With warehouses evolving beyond mere storage boxes, GBI’s approach encourages warehouse owners and developers to consider sustainable practices, from the materials they use to the infrastructure they support. Adapting Green Globes for Warehouse Sustainability GBI’s Green Globes certification offers flexible criteria tailored to various commercial buildings, including warehouses, which are typically designed to house goods rather than large teams of employees. Baker highlights the Core and Shell Program, which addresses unique warehouse needs, allowing developers to focus on sustainability features pertinent to their projects. “People often think warehouses have limited sustainability potential, but that’s far from the truth,” says Baker. “Elements like site enhancement, indoor air quality, material emissions, lighting, and energy-efficient equipment all contribute to a greener warehouse.” With GBI’s certification, developers can take these steps without incurring penalties for factors outside their control. The Regulatory Push and ESG Reporting Baker points out the increasing regulatory momentum around decarbonization goals, such as the U.S. Department of Energy’s zero-emission building standards. These are “major market drivers” pushing new and existing warehouse facilities toward sustainability compliance. Notably, she cautions developers to avoid overspending on Environmental, Social, and Governance (ESG) reporting at the expense of actual sustainability innovation, sharing that “a recent IBM study found that ESG reporting costs surpass sustainability innovation by 43%.” With policies like New York’s Local Law 97 enforcing penalties, Baker advises developers to invest in their assets’ long-term health rather than incur fines, effectively increasing the value of their properties while adhering to green standards. Sustainable Design, Cost Efficiency, and Future-Proofing Many assume that sustainability measures add to operational costs, but Baker argues this isn’t always the case. By implementing sustainability practices early in the construction process, developers can save on retrofitting expenses and enhance operational efficiency. “Putting in EV infrastructure while the ground is open,” she explains, “is much cheaper than ripping it up later.” Thoughtful decisions in sustainable building materials and efficient systems also foster resilience against extreme weather, reducing repair and insurance costs. “A sustainable design not only cuts operational expenses over time but can also make warehouses more resilient to weather and adaptable to future needs,” says Baker, encouraging warehouse owners to consider the broader value of green practices. Key Takeaways GBI’s Green Globes Core and Shell program addresses unique warehouse sustainability requirements. Decarbonization standards and regulatory policies are major drivers of sustainable warehouse practices. Sustainability features like EV infrastructure and energy-efficient systems save on long-term operational costs. Effective ESG reporting should support—not overshadow—meaningful sustainability actions. The New Warehouse Podcast Episode 536: Paving the way to warehouse sustainability with Green Building Initiative
Episode 535: The Power of Proximity
In this episode of The New Warehouse Podcast, Kevin welcomes Rob Wolcott, co-founder of TWIN Global and author, and Tom Bianculli, CTO of Zebra Technologies, for a discussion on the transformative concept of proximity as outlined in Wolcott’s book, Proximity. This concept—envisioning an “anything, anywhere, anytime” world—is about bringing resources closer to the point of demand. With Zebra’s innovations in visibility and data, the discussion dives into how proximity influences supply chain efficiencies, warehouse operations, and future possibilities in technology. Redefining Proximity in the Digital Age The proximity concept, as Wolcott describes, envisions a world where goods, data, and services are available “anywhere, anywhere, anytime.” This shift challenges traditional supply chains, creating opportunities to respond to demand in real time rather than stockpiling goods. “Digital compels the production and provision of value ever closer to the moment of actual demand,” notes Wolcott. An early example includes large language models that operate at the “far edge,” processing data directly on devices, and reducing dependency on central servers and cloud systems. By optimizing resources to meet immediate needs, industries can create a future where every operation is faster, smarter, and more efficient. The Warehouse as a Microcosm of Proximity The warehouse, explains Bianculli, serves as an ideal testing ground for proximity, as real-time data guides optimal workflows. Zebra’s “Sense, Analyze, Act” framework illustrates this by enabling forklifts and robots to function at high efficiency, moving inventory only when necessary. “If you know where every pallet and fork truck is, you can optimize every movement,” he adds, demonstrating how proximity improves utilization and reduces waste. Bianculli shares examples where advanced algorithms reroute forklifts to achieve 80% utilization—significantly more than traditional systems. As “microcosms of the future,” warehouses highlight how proximity can transform logistics by optimizing each action to deliver quicker, seamless service. Proximity’s Broad Impact on B2B and B2C Expectations As consumers demand rapid and tailored services, businesses must adopt proximity thinking to stay competitive. “Your customers don’t care about your constraints,” emphasizes Wolcott. This sentiment extends beyond retail, affecting B2B relationships where timely, accurate order fulfillment is critical. Hospitals, for example, expect quick, on-demand deliveries of medical supplies—a trend driven by Zebra’s technology solutions. Similarly, innovations like Interstellar Lab’s on-site pods redefine production by growing ingredients precisely where and when they’re needed, avoiding lengthy supply chains. “It’s an example of pretty far-edged stuff that brings proximity right to where it matters most for businesses. The yields on these plants in interstellar pods are 1000, 2000, and in some cases 3000 percent higher than in the wild.” Key Takeaways on Proximity Proximity envisions an “anything, anywhere, anytime” approach, transforming industries. Warehouses embody proximity by dynamically optimizing workflows and reducing waste. B2B and B2C sectors are increasingly turning to proximity strategies to keep up with rising consumer expectations and mitigate risks. The New Warehouse Podcast Episode 535: The Power of Proximity
Episode 534: Mastering Analytics in logistics with Milo’s Tea Company
Today’s episode of The New Warehouse Podcast dives into the topic of analytics in logistics with Derek Camp, Senior Manager of Operational Analytics at Milo’s Tea Company. We cover the fascinating intersection of analytics and operations within the logistics industry, highlighting how Milo’s Tea leverages data to streamline processes and enhance efficiency. Derek shares his unique journey in the field and the innovative strategies employed at Milo’s Tea to drive success. From Replenishment to Analytics Derek Camp’s career at Milo’s began in replenishment, evolving over 11 years through roles increasingly focused on analytics. Initially managing replenishment for the company’s largest customer, Derek transitioned into sales analytics and operations. “I had never really worked in an analytics job… but reading the job description, I thought I could do a good job with it,” Derek explains. His story illustrates the power of adaptability and growth within a logistics role, emphasizing the impact of analytics across different company operations. Operational Analytics at Milo’s Tea At Milo’s Tea, operational analytics isn’t just about data collection; it’s about driving real change and efficiency across various departments. Derek discusses key metrics such as OTIF (On-Time In-Full) and OEE (Overall Equipment Effectiveness), which are crucial for assessing and enhancing production and logistics efficiency. “The higher OEE you have, the more product you can make in less time,” he notes, underlining the direct correlation between analytical insights and operational success. Analytics in Logistics: Key Performance Indicators (KPI) Milo’s Tea utilizes a strategic array of KPIs within its logistics and production operations. Derek explains how specific KPIs like Consumer Complaints Per Million (CCPM), On Time In Full (OTIF), and Overall Equipment Effectiveness (OEE) play a crucial role in their operations. Consumer Complaints Per Million (CCPM): Assesses the number of consumer complaints per million units sold. “CCPM is a quality metric that tells you how often our consumers call in with complaints about our product, whether it’s taste or, you know, packaging or whatever.” On Time In Full (OTIF): measures the percentage of deliveries that are both on time and complete, reflecting the effectiveness of the logistics operations. “OTIF is the overarching customer service metric for us. That’s what our customers look at first when you talk to them in a line review. And if your OTIF is high, then it starts the conversation off in a good way.” Overall Equipment Effectiveness (OEE): is a standard for measuring manufacturing productivity by comparing the actual output against the potential output if operations were optimal. “In production, you know, and this sort of falls into CI and production, but when we look at OEE, that is a metric that tells you how efficient you’re running your plant. And so, if you, the higher OEE you have, the more product you can make, and less time and the lower OEE you have, you’re not being efficient in making your product.” Key Takeaways on Analytics in Logistics Embracing change and new opportunities can lead to significant career advancements in logistics and operations. Key performance metrics like OTIF and OEE are integral in measuring and improving operational efficiency. Effective analytics requires a blend of accurate data, comprehensive understanding, and strategic application to foster operational success. The New Warehouse Podcast Episode 534: Mastering Analytics in Logistics with Milo’s Tea Company
Episode 533: Humanoids in warehousing with Zion Solutions Group
Welcome to this episode of The New Warehouse Podcast, where we dive into the impact of humanoids in warehousing with Zion Solutions Group’s President and Co-founder, Jim Shaw, and Executive Vice President and Co-founder, Jordan Frank. Zion Solutions, a leading systems integrator in warehouse automation, recently became the first to partner with Agility Robotics, marking a bold step toward incorporating humanoids into everyday operations. Today, Jim and Jordan discuss their approach to this collaboration, their focus on real-world solutions, and their long-term vision of how humanoid robots can help solve labor shortages and optimize warehouse tasks. Zion’s strategy offers a new look at how technology and human expertise can work together to redefine warehousing. A Collaborative Future of Humanoids in Warehousing Zion Solutions Group’s partnership with a leading humanoid robotics company highlights the potential for humanoids to play a supportive role in warehousing. “We’re the first systems integrator to work with a humanoid company actively deployed in warehouses,” Jim shared. Unlike conventional automation, these humanoids are designed to complement human workers, taking on repetitive, physically demanding tasks. Jordan explained, “They’re not here to replace people. Instead, they free up our team members to focus on more impactful work.” Testing Humanoids with a Step-by-Step Approach Zion Solutions and its robotics partner are testing humanoids with a measured, phased approach. Jordan describes it as a “crawl, walk, run” method, where each stage gathers insights and feedback from real-time applications. “It’s not about replacing a human’s speed just yet,” Jordan said, “but about deploying these robots responsibly to assist and support human efforts.” Early pilot programs have shown success in areas like tote handling, a repetitive but essential task in warehouse operations. Jim shared, “This technology allows us to reassign people to roles that require quick decision-making and adaptability—things robots can’t do as well.” With this approach, Zion ensures that humanoids will be used where they can add the most value. Zion’s Broader Vision for Technology in Warehousing At Zion Solutions Group, integrating humanoids is just one part of a larger strategy to redefine warehousing through innovative technologies. “Our goal is to leave a positive impact on the lives we touch,” Jim explained. The company’s extensive partner program ensures they stay at the forefront of new solutions, from robotics to software. “We strive to make our clients’ lives easier and more efficient,” Jordan added. For Zion, the goal is not just automation but intelligent, human-centered systems. This vision underscores Zion’s commitment to helping warehouses navigate the future with the right blend of people and technology. Key Takeaways on Humanoids in Warehousing Zion Solutions Group is the first systems integrator to partner with a humanoid robotics company focused on warehousing. Humanoids can handle repetitive tasks, allowing human workers to focus on higher-value roles. Zion and its partner employ a “crawl, walk, run” approach to humanoids in warehousing, ensuring that they are deployed safely and effectively. The New Warehouse Podcast Episode 533: Humanoids in Warehousing with Zion Solutions Group
Episode 532: Tech-Driven logistics with Transfix
In this episode of The New Warehouse Podcast, we dive into tech-driven logistics with Jonathan Salama, co-founder and CEO of Transfix. Jonathan shares the journey of Transfix, including their recent shift to focus solely on technology. We explore technology’s key role in optimizing freight operations as Transfix evolves from a brokerage to a tech-driven solutions provider. The conversation covers the importance of automation, predictive data models, and how Transfix aims to reshape the future of logistics. From Brokerage to Tech-First: The Evolution of Transfix Transfix started as a brokerage to automate various freight processes. Early on, the company created tools to simplify tasks like shipment tracking and delivery scheduling. Jonathan explains, “We wanted to automate every step… anything that could be automated, we did.” This focus on automation contributed to the company’s growth and eventually led Transfix to sell its brokerage to NFI, redirecting efforts solely to technology. Today, Transfix’s tech platform, refined over the years, serves as its core product. With data-driven tools, the company aims to enhance workflows for both shippers and carriers. “The real value was the tech… that’s where we’re focusing all our efforts now,” Jonathan notes. Tech Advancements Driving Industry-Wide Transformation The logistics industry has seen a surge in tech adoption, but as Jonathan pointed out, it wasn’t always this way. “There was almost no conversation about technology in logistics back then,” he remarked, recalling the early days of Transfix. Tools like data science models and automation platforms are standard, but there’s still room for improvement. Transfix’s platform goes beyond basic tracking—it helps companies optimize their freight strategies in real-time. Jonathan highlighted how they used data to help shippers, stating, “We can predict when your truck will hit detention… so you can adjust and avoid unnecessary costs.” With this level of predictive capability, Transfix empowers companies to make better decisions, streamline operations, and reduce inefficiencies across the supply chain. What the Future Holds for Logistics Tech As logistics evolves, Jonathan sees even more room for technological innovation. From automated trucks to AI-driven models, the future is full of possibilities. “The next decade is going to be completely different… we’re just scratching the surface of what tech can do,” he said. Transfix’s forward-thinking approach positions them at the forefront of these innovations. Their current focus includes refining their machine learning algorithms to provide even more accurate freight rate predictions and expanding their suite of automation tools. Once fragmented and lagging in tech adoption, the industry is embracing digital transformation’s power—a trend Jonathan is confident will continue to accelerate. Key Takeaways Transfix shifted from a brokerage to focus solely on technology, selling its brokerage business to NFI. Their platform automates key freight processes, offering tools for predictive cost models and automated scheduling. Tech adoption in logistics is growing, but Transfix is pushing the boundaries of what’s possible with data and automation. Jonathan Salama envisions a future where technology plays an even more significant role in the logistics industry, with automated trucks and AI models leading the way. The New Warehouse Podcast Episode 532: Tech-Driven logistics with Transfix
Episode 531: Deus Robotics Delivering End-to-End Warehouse Automation
The New Warehouse Podcast welcomes Pavlo Pikulin, Founder and CEO of Deus Robotics, to discuss his passion for robotics. Pavlo’s passion for robotics traces back to his childhood dream of building robots to improve lives. With a background in AI and gaming, he founded Deus Robotics, focusing on providing end-to-end robotic solutions for warehouse operations. The discussion dives into how Deus Robotics integrates diverse robotic systems, utilizing AI to enhance automation efficiency. Pavlo also explores the unique challenges of robotic automation and the company’s approach to overcoming them. Transforming Warehouses with AI Pavlo’s early experience in gaming led to the development of advanced AI technologies, which are now the backbone of Deus Robotics’ solutions. By leveraging AI, Deus Robotics connects different robotic systems, ensuring seamless communication and coordination between hardware from multiple providers. “Our AI platform connects all systems,” Pavlo explains, “we can provide robots from different manufacturers, and they can work together in one system.” The integration of diverse robotic systems is critical in modern warehouses. Rather than relying on a single provider, Deus Robotics’ AI platform facilitates a unified approach to automation, enabling flexibility and reducing business costs. Overcoming Automation Challenges Integrating automation can be daunting for many warehouse operators, often due to concerns about cost and complexity. Pavlo recognizes that the biggest challenge for warehouse managers is understanding how to integrate robotic solutions effectively. He advises a phased approach: “Automate step by step, make small pilots in a small space… after that, you can scale it to a bigger part of the warehouse.” Deus Robotics’ end-to-end solutions address these concerns by offering project planning, simulations, and ongoing support. They ensure a smooth transition to automation without disrupting current operations. This step-by-step method helps warehouse managers test solutions on a smaller scale, minimizing risk while maximizing efficiency. The Future of Robotic Automation Pavlo predicts that robotic automation will continue to expand, driven by AI and sensor technology advancements. He highlights that robots are not just about hardware but the AI driving them, which will revolutionize the industry. “In the future, it will be easier to integrate robots, like buying a vacuum cleaner robot today,” Pavlo asserts. Deus Robotics is positioning itself as a leader in this space by offering flexible, modular solutions that cater to various operational needs. From large-scale warehouses to smaller facilities, their AI-driven systems will become increasingly accessible and offer significant operational cost reductions. Key Takeaways on End-to-End Warehouse Automation Deus Robotics’ AI platform enables seamless integration between robots from different manufacturers, optimizing warehouse operations. A phased approach to automation helps mitigate risks and ease the transition for warehouse operators. Robotic automation, powered by AI, is becoming more accessible and offers significant cost reductions for large and small operations alike. The New Warehouse Podcast EP 531: Deus Robotics Delivering End-to-End Warehouse Automation
Episode 530: Maximizing efficiency with Voice Technology in warehousing
In this episode of The New Warehouse Podcast, our guest is Alex Reneman, a fellow podcaster, president, CEO, and founder of Mountain Leverage. Mountain Leverage, a leader in voice technology, is transforming how warehouses operate by integrating innovative voice-directed systems. Alex shares insights into the company’s journey, the impact of voice technology on warehouse operations, and its potential future. They dive into how voice interfaces improve efficiency, productivity, and worker satisfaction while addressing the role of company culture in the success of Mountain Leverage and its clients. Why Voice Technology in Warehousing is a Natural Fit Reneman emphasizes that voice technology is “a native interface” for workers, allowing for more fluid and efficient warehouse operations. In warehouse settings, tasks like picking, packing, and confirming orders become more streamlined with hands-free, voice-guided workflows. Reneman explains, “It’s a workflow solution on the edge that allows workers to be more efficient, more productive, and more accurate because their hands and eyes are free.” This technology keeps workers safe, reducing distractions and improving overall workflow accuracy. Implementing voice-directed systems is not just about efficiency but also worker satisfaction, making it a win-win for both employees and companies. Addressing Labor Challenges with Voice Solutions As labor challenges persist in the warehousing industry, voice technology has proven adaptable to many workers, including those for whom English is not the first language. Reneman highlights, “There are a lot of clever ways to implement that in some cases, where workers can hear instructions in English but respond in their own language.” This flexibility ensures that workers can adapt to voice-guided workflows quickly, reducing training time and increasing productivity. Additionally, the technology’s intuitive nature resonates with younger, tech-savvy generations entering the workforce, ensuring smooth transitions for all. Building a Strong Culture: The Heart of Mountain Leverage Reneman attributes the success of Mountain Leverage to the company’s strong internal culture, which he calls “the P.A.C.T.” This pact includes critical values such as Possibility, Accountability, Championship, and Trust. “It matters not just internally but to our customers,” Reneman explains. These values shape how Mountain Leverage works with its clients, ensuring that the focus is on optimizing performance and creating a positive and enjoyable partnership. By integrating this culture into every aspect of their work, the company builds long-lasting relationships and helps customers thrive in an ever-evolving industry. Key Takeaways on Voice Technology in Warehousing Voice technology boosts efficiency by allowing hands-free, eyes-free operations, increasing productivity and safety. The technology is adaptable to diverse workforces, bridging language barriers and engaging younger generations. A strong company culture built on trust and accountability enhances customer relationships and drives successful implementations. The New Warehouse Podcast Episode 530: Maximizing Efficiency with Voice Technology in Warehousing
Episode 529: GEODIS’ strategic approach to warehouse innovation
Welcome to this episode of The New Warehouse Podcast, where our guest is Andy Johnston, Senior Director of Innovation at GEODIS, a global leader in end-to-end supply chain solutions. Andy shares his insights on the company’s disciplined approach to warehouse innovation, a key topic for those navigating today’s fast-evolving supply chain landscape. As one of the fastest-growing 3PL companies, GEODIS leverages cutting-edge technologies to address the most pressing challenges in warehousing, from labor shortages to automation. Tune in to discover how GEODIS is pushing productivity and operational efficiency boundaries. GEODIS’ Journey to Innovation Leadership GEODIS has always been at the forefront of warehouse innovation, with Andy Johnston playing a pivotal role in shaping their strategy. Reflecting on his 12-year journey with the company, Johnston highlights how the rise of e-commerce catalyzed the need for innovation. “E-commerce was the big catalyst,” Johnston recalls. “We went from picking cases and pallets to picking individual items, and orders multiplied significantly.” This shift demanded a new approach, and GEODIS has partnered with leaders in automation to tackle these challenges head-on. The Role of Automation in Modern Warehousing Automation has become indispensable in the warehousing industry. GEODIS has consistently invested in automation to enhance efficiency and meet the growing demands of e-commerce. As Johnston explains, “We’ve partnered with robotics companies like Locus and Vecna to streamline processes and improve productivity.” One significant advantage of automation is reducing training times. “We’ve cut training from weeks to days, especially during peak periods, which is a game-changer for our customers,” he adds. This focus on operational speed ensures GEODIS can fulfill orders faster, keeping up with consumer expectations. Addressing Labor Challenges Through Technology Labor availability remains a significant challenge for the industry, but GEODIS has found ways to address it through technology. Johnston explains that by incorporating cutting-edge robotics, GEODIS enhances productivity and makes jobs more engaging and sustainable. “By allowing our teammates to work with technology, we’re making their jobs easier and more fulfilling,” he notes. This human-centric approach helps retain valuable talent and ensures GEODIS meets its operational goals while fostering a better workplace environment. Key Takeaways E-commerce as a Catalyst: The transition from case-picking to individual items has fundamentally changed how warehouses operate, driving the need for warehouse innovation. Automation’s Impact: By leveraging advanced robotics, GEODIS has significantly cut training times and boosted productivity, helping the company keep pace with increasing consumer demand. Labor Strategy: GEODIS’ human-centered approach to technology addresses labor shortages and improves job satisfaction and retention. The New Warehouse Podcast Episode 529: GEODIS’ Strategic approach to warehouse innovation
Episode 528: Streamlining Inventory and Warehouse Management with Cin7
In this episode of The New Warehouse Podcast, Ajoy Krishnamoorthy, CEO of Cin7, discusses how their platform transforms operations by integrating software solutions for inventory, order, and warehouse management. Cin7’s mission is to streamline processes and foster a better workplace culture by simplifying software systems for their users. The conversation dives into how Cin7’s powerful integrations, efficient onboarding, and broad platform capabilities can eliminate operational silos, ensuring visibility and control over supply chain functions. Streamlining Inventory with Unified Platforms A significant challenge in the supply chain is operating without visibility across different systems. Cin7 aims to fix that. Ajoy explains, “Our customers come to us over ERP because it’s super easy to onboard.” Cin7’s platform offers comprehensive solutions, integrating over 700 systems like Shopify, Amazon, and QuickBooks to ensure smooth workflows and real-time data alignment. This level of integration helps eliminate guesswork in supply chain operations, allowing teams to stay synchronized and efficient. Optimizing Warehouse Efficiency Through Streamlined Processes Warehouse efficiency often hinges on clear visibility and intuitive processes. Ajoy points out that Cin7’s platform allows users to set up various picking mechanisms, such as batch or zone picking, which can drastically reduce the time spent on order fulfillment. He notes, “The purpose of good software is to make the user a superhero.” By ensuring that employees can find products quickly and with confidence, Cin7 enhances both employee satisfaction and operational efficiency. Leveraging Data to Drive Smarter Decisions Cin7 doesn’t just uncover inefficiencies; it actively helps businesses address them. Ajoy shares results from a recent cohort, “Our average customers in that 30 cohort had $500,000 in overstock.” Cin7’s inventory forecasting tools analyze sales patterns and supplier lead times to predict demand more accurately. Ajoy elaborates on how Cin7 tackles overstock issues, explaining, “We’re now starting to surface that information up to our customers to get them to be smarter regarding replenishment.” This approach helps businesses avoid unnecessary reorders and direct their capital toward products in demand, ultimately reducing overstock and stockouts. Key Takeaways Cin7 eliminates operational silos by integrating inventory, order, and warehouse management on one platform. The platform’s efficiency tools, like batch and zone picking, enhance employee productivity and operational speed. Data-driven insights help companies avoid costly overstock and stockouts, leading to better financial outcomes. The New Warehouse Podcast EP 528: Streamlining Inventory and Warehouse Management with Cin7
Episode 527: Digital Transformation with Labeling
In this episode of The New Warehouse Podcast, Josh Roffman, EVP of Marketing at Loftware, explores the pivotal role labeling plays in today’s supply chain. Loftware, a pioneer in the labeling industry with nearly 40 years of experience, assists over 12,000 companies globally in navigating the complexities of product labeling. The conversation delves into how labeling has evolved, the intersection of digital transformation with labeling processes, and the integration of AI and cloud technologies. Roffman highlights the importance of labels in ensuring compliance, traceability, and efficiency within an increasingly complex and globalized supply chain. The Evolution of Labeling and Supply Chain Complexity Labeling has long been a crucial aspect of supply chains, but as technology advances, so too has the function of labels. Roffman states, “The ability to have that label be a connection point between the physical and digital is where things are evolving.” The growth of regulations and the need for traceability have pushed labels beyond basic product identification. Now, labels carry vital information that supports both businesses and consumers in understanding a product’s journey. From tracking pharmaceuticals in the life sciences to providing detailed information in retail, labeling continues to evolve alongside the growing demand for transparency and compliance. Digital Transformation with Labeling: A Path to Efficiency The digitization of labeling processes is central to modernizing supply chains. Roffman explains, “Manual processes have given way to automation, integrating systems of truth like SAP to trigger labeling downstream.” This shift toward digital transformation has automated the creation and management of labels, helping companies address the complexities of geography, regulations, and evolving industry standards. By leveraging cloud-based technologies, companies can centralize their labeling processes, enabling supplier networks to adhere to specific standards, ultimately reducing errors and improving efficiency. AI and Cloud: A Powerful Combination for the Future AI and cloud technologies are transforming supply chain operations. Roffman shared that 76% of supply chain professionals believe AI will transform their operations within three years, but only 17% have begun implementing it. He acknowledges that large organizations face challenges in adopting new technologies but emphasizes the potential: “We’re right at the cusp of what AI can do… It will streamline next-generation labeling solutions.” With AI automating complex labeling changes and ensuring compliance and cloud offering centralized control, companies can unlock new levels of efficiency and accuracy in their supply chains. Key Takeaways Labels have evolved from basic product identifiers to carriers of critical supply chain data. Digital transformation in labeling automates previously manual processes, improving efficiency. AI and cloud technologies offer new opportunities to streamline labeling processes and ensure compliance. The New Warehouse Podcast Episode 527: Digital Transformation with Labeling
Episode 526: AI in Warehouse Management with Chat WMS
In this episode of The New Warehouse Podcast, Danny Glass, co-founder of Cellaware Technologies, explores the innovative ways artificial intelligence (AI) is applied to warehouse management systems (WMS). Danny shares his background in logistics and systems and how his experience led to the development of ChatWMS. This natural language interface allows users to interact with their warehouse management systems using AI. They dive deep into the practical use of AI in streamlining operations and the challenges of AI adoption in the warehousing industry. From Operations to AI: The Birth of ChatWMS Danny’s journey into AI and warehouse management started with his early career at DHL. His operational experience and passion for systems led him to co-found Cellaware Technologies. He recalls, “We decided that we wanted to found Cellaware Technologies with the primary aim of applying artificial intelligence in the supply chain and specifically in the warehouse in a practical way.” The breakthrough came in 2023 when AI, particularly ChatGPT, became mainstream, inspiring the creation of ChatWMS, a system designed to enhance WMS through natural language processing. AI’s Role in Improving Warehouse Efficiency ChatWMS takes AI further by enabling users to interact with their WMS through a simple chat interface. Danny explains, “Using the latest large language model capabilities and technology, you can effectively converse with your warehouse management system in the most comfortable way to derive insights from it. In my experience in operations, there’s a lot of value in that because I know how much smarter I became with respect to my operation when I could interact with the data at that level.” This innovative approach allows managers to access critical data without relying on pre-built reports or complex SQL queries. ChatWMS empowers managers to make informed decisions quickly by simplifying data extraction, enhancing operational efficiency, and reducing errors. Challenges of AI Adoption in Warehousing Despite the benefits of AI, adoption in the warehouse industry has been slow. “There’s a lot of hype around AI,” Danny notes, but actual implementation has lagged. Many companies are cautious about the disruption AI could cause to daily operations. The key, Danny emphasizes, is making AI solutions “minimally invasive” and ensuring that they integrate seamlessly with existing systems. ChatWMS, for instance, works with any WMS that stores its data in a relational database management system, making it adaptable and easy to implement. Key Takeaways on AI in Warehouse Management ChatWMS enables natural language interaction with warehouse management systems. AI adoption in warehousing is slow due to concerns about disruption, but tools like ChatWMS offer minimal implementation risks. Danny Glass highlights the importance of making AI solutions practical and adaptable for real-world warehouse environments. The New Warehouse Podcast Episode 526: Leveraging AI in Warehouse Management with Chat WMS
Episode 525: Healing brand and 3PL relationships with Logistics Resolve
In this episode of The New Warehouse Podcast, Jason Finkelstein, co-founder and partner of Logistics Resolve, discusses an often overlooked yet critical issue in logistics—the relationship between brands and third-party logistics (3PL) providers. Logistics Resolve focuses on repairing broken ties between brands and 3PLs, preventing costly terminations, and enabling long-term partnerships. Drawing from years of industry experience, Finkelstein shares how his team steps in to mediate, heal, and guide these essential relationships. Tune in to hear insights on what causes friction in these partnerships and how businesses can prevent their logistics “marriages” from ending in divorce. The Five Big Issues Facing Brand and 3PL Relationships Finkelstein identifies five common issues that cause relationships between brands and 3PLs to break down. “You always hear people say, ‘I hate my 3PL,’ or ‘3PLs suck,’” he notes. Two issues are on the 3PL side—forecasting problems and scope changes—while two are on the brand side—SLA performance and visibility. A lack of communication, which both sides share, often exacerbates these issues. “Communication is the first and the last issue we work on,” Finkelstein explains, emphasizing how much of the tension can be defused by having consistent and clear conversations between both parties. Why Ending a Brand and 3PL Relationship is a Lose-Lose Terminating a brand-3PL relationship can have significant financial and operational impacts. Finkelstein describes the process as “the biggest lose-lose in the supply chain.” On the 3PL side, the costs include loss of revenue, idle square footage, and potential staff cuts. For brands, switching providers can mean up to a 25% annual increase in fulfillment and small parcel costs. “We really talk a lot about the transition being incredibly risky and incredibly expensive,” says Finkelstein. Many problems brands hope to leave behind by switching often resurface because the root issues never get addressed. How Communication Saves Relationships According to Finkelstein, the key to preventing relationship breakdowns is proactive communication. He encourages brands and 3PLs to shift their mindset from seeking perfection to presuming good intentions and working together to solve issues. “Perfect is not the objective,” he says, adding that regular check-ins can help identify potential problems before they escalate. Logistics Resolve’s mediation process ensures both sides clearly understand each other’s expectations and commitments. “Our job is to get both sides talking in a solution-oriented mindset versus blaming each other,” Finkelstein explains. Key Takeaways Five main issues cause brand and 3PL relationships to break down: forecasting, scope changes, SLA performance, visibility, and communication. Terminating a relationship can result in significant financial and operational costs (10%-25% of fulfillment +)for brands and 3PLs. Proactive communication and regular check-ins can prevent problems from escalating into irreparable conflicts. Logistics Resolve works to mediate and repair relationships, ensuring both sides stay aligned and focused on long-term success. The New Warehouse Podcast Episode 525: Healing Brand and 3PL Relationships With Logistics Resolve
Episode 524: Fullstride helps businesses pursue their first WMS
Today, The New Warehouse Podcast welcomes Casey Winans, founder and CEO of Fullstride, a seasoned expert in warehouse management systems (WMS). With over 20 years of experience in supply chain management, Casey brings a wealth of knowledge and a passion for optimizing warehouse operations. In this episode, he shares the story behind Fullstride, a company focused on helping mid-sized businesses navigate the complex world of pursuing their first WMS. We explore the challenges and opportunities in choosing the right WMS and the importance of preparation and process clarity before engaging with vendors. The Journey to Fullstride Casey’s career journey is a testament to the power of persistence and passion. Starting with a management information systems background, he inadvertently immersed himself in supply chain management. His experiences building a parcel manifesting system and working with 3PLs during his time at GE laid the foundation for Fullstride. The company was born out of a desire to do things differently—by focusing on smaller, growth-oriented businesses looking to implement their first WMS. The Importance of Clarity Before Implementation Fullstride’s approach to WMS implementation is rooted in the principle of “clarity first.” Before engaging with vendors, Casey emphasizes that businesses need well-defined processes. “When you start asking questions, it quickly becomes clear that assumptions about process clarity are often misplaced,” Casey explains. He emphasizes the importance of involving both leadership and frontline workers in the conversation. Fullstride helps bridge potential disconnects, ensuring that everyone understands the impact of their contributions. This preparation smoothens the transition and empowers teams to navigate the change more effectively. Navigating the WMS Landscape The current WMS landscape is vast, with numerous options ranging from established giants to innovative startups. Casey points out that while more prominent players have advantages, they often come with “baggage.” This baggage comes in the form of high maintenance costs and complex implementation processes. In contrast, newer vendors, particularly those adopting a SaaS model, offer more flexibility and are often better suited for mid-sized businesses. “The days of long, costly WMS upgrades are fading,” Casey notes, highlighting the shift towards more accessible cloud-based solutions to scale and maintain. However, he advises caution when considering startups, urging businesses to evaluate capitalization, execution ability, and long-term viability. Key Takeaways Preparation is Key: Before selecting a WMS, ensure that your business processes are well-defined and all stakeholders are aligned. Consider Flexibility: Newer, SaaS-based WMS solutions may offer greater flexibility and lower costs, especially for mid-sized businesses. Evaluate Vendors Carefully: Look beyond the technology; consider the vendor’s ability to execute and support your business in the long term. The New Warehouse Podcast Episode 524: Helping Businesses Pursue their First WMS
Episode 523: Redefining LTL freight logistics with WARP
Welcome to this episode of The New Warehouse Podcast, where we dive into LTL freight. We’re joined by Daniel Sokolovsky, the co-founder and CEO of WARP. WARP is leading the charge in innovating Less-Than-Truckload (LTL) freight. In this episode, Daniel shares how WARP is shaking up traditional LTL networks with technology and flexible operations. The company’s mission goes beyond just moving goods; it’s about transforming the entire logistics process to be faster, more efficient, and cost-effective for brands and retailers. Building an LTL Network on Steroids WARP aims to revolutionize the LTL freight market with a powerful network combining cross-docking facilities, optimized routing, and flexible scheduling. As Daniel puts it, “The way we think about it is an LTL network on steroids.” This advanced network allows shippers to choose between speed and cost, offering flexibility that’s rare in traditional LTL logistics. Whether a shipper needs fast delivery or cost savings, WARP’s system allows them to tailor their logistics strategies to fit their unique needs. Bridging Parcel and LTL Freight in the Middle Mile Traditionally, separate networks handle parcel and freight deliveries. WARP, however, is changing the game by integrating these networks, especially in the crucial middle mile. Daniel highlights this innovation: “Where those two networks intersect is specifically in the middle mile.” By connecting these segments, WARP optimizes the movement of goods from regional hubs to final destinations, whether a small package or palletized freight. This strategy cuts costs and boosts efficiency, ensuring goods arrive quickly and reliably. “The flexibility in our network enables a significantly lower price point, quality on par if not higher, and significantly better visibility,” adds Daniel. A Tech-Driven Future for Freight Looking ahead, WARP hopes to unify freight modes—LTL, FTL, and parcel—into one seamless, tech-driven network. Daniel envisions a future where dynamic routing and optimization replace outdated static routing guides. “I think what happens is that we see a merge across all of these different service modes,” he explains. As WARP continues to innovate, they are exploring automation in cross-docking facilities, which could further streamline logistics and set new industry standards. Key Takeaways WARP’s LTL network offers unmatched flexibility, allowing shippers to balance costs and delivery speeds. Integrating parcel and freight networks in the middle mile cuts costs and enhances efficiency. The future of freight lies in a unified, tech-driven network that seamlessly connects multiple service modes. The New Warehouse Podcast Episode 523: WARP is Redefining Freight Logistics
Episode 522: Tackling labor challenges in the Warehouse with Geek+
In this episode of The New Warehouse Podcast, Kevin sits down with Nicole Allison, Regional Sales Manager at Geek+. They dive into the intricacies of warehouse automation, focusing on how Geek+ addresses some of the most pressing challenges in the industry today. Geek+ is a global leader in autonomous mobile robots (AMRs) and goods-to-person technology. Nicole shares insights on how their innovative solutions optimize operations and improve worker ergonomics and satisfaction in the ever-evolving warehouse environment. Leveraging Automation for Labor Challenges in the Warehouse One of the most significant hurdles in the warehouse industry is labor management—finding, retaining, and ensuring the safety of employees. As Nicole highlights, “Labor is the largest component of any customer’s business, accounting for about 70 percent of their total operating costs.” Consequently, Geek+ tackles this challenge head-on by creating solutions that reduce the physical demands on workers. Furthermore, automation helps make jobs more ergonomic and more appealing. Nicole adds, “Geek+ is fortunate to have the largest portfolio of goods-to-persons technology on the market.” These systems allow workers to remain stationary while products are brought to them, significantly boosting productivity and worker satisfaction. Comprehensive Solutions for Diverse Warehouse Needs Geek+ stands out in the market with its extensive portfolio of robots tailored to various warehouse tasks. From shelves-to-person to totes-to-person and pallets-to-person systems, Geek+ can automate a wide range of operations within a warehouse. Nicole emphasized, “We refer to ourselves as an end-to-end solution provider because we can handle multiple applications in the warehouse.” Consequently, this flexibility allows Geek+ to address labor challenges across different departments. They can streamline operations and maximize efficiency through a unified software platform that controls all their robots. The Next Chapter in Warehouse Automation As automation becomes more commonplace, Geek+ plans to expand its footprint in the Americas. Additionally, Nicole notes that their focus is also on enhancing downstream operations. This strategy ensures their solutions are fast and highly adaptable to the needs of their clients. “Our software continues to optimize based on several factors, such as correlation and weight, to ensure that warehouses are running at their best efficiency,” she explained. They also plan to launch an innovation center in Atlanta this fall. Key Takeaways Labor costs account for about 70% of warehouse operating expenses, making automation a critical solution. Geek+ provides end-to-end solutions that integrate seamlessly across various warehouse operations. Geek+ has the largest portfolio of goods-to-person technology on the market. The New Warehouse Podcast Episode 522: Tackling Labor Challenges in the Warehouse with Geek+
Episode 521: Transforming perishable fulfillment with GRIP
In this episode of The New Warehouse Podcast, we welcome Juan Meisel, the founder and CEO of GRIP, a company specializing in perishable fulfillment services. Juan shares his journey to founding GRIP to solve perishable fulfillment problems on a larger scale. For example, GRIP’s powerful shipping engine optimizes the delivery process for temperature-sensitive products. Tune in as we dive into the unique obstacles of perishable logistics and how GRIP’s innovative technology is making a difference. Overcoming Perishable Fulfillment Challenges GRIP’s journey began with the realization that traditional logistics solutions weren’t ideal for shipping perishable goods. Juan highlights the importance of ensuring that products like frozen meat arrive in perfect condition. Also, any failure could lead to substantial financial losses and customer dissatisfaction.“Every single one of these boxes that are frozen, if you don’t deliver it how you’re supposed to, you have to either reship or refund,” Juan explains, emphasizing the high stakes involved. GRIP’s shipping engine, developed through years of experience, dynamically adjusts shipping parameters based on real-time data. By incorporating temperature and transit times, GRIP can maximize the likelihood of successful deliveries. Integrating Perishable Fulfillment with Cutting-Edge Technology Recognizing the need for a comprehensive solution, GRIP expanded its services to include end-to-end fulfillment. Additionally, customers asked for a unified system that could handle everything from order processing to final delivery. “We quickly realized that for this to be a complete game changer and like industry enabler, we just have to do all the fulfillment for it as well,” Juan notes. GRIP’s platform now integrates order management, shipping, and fulfillment under one roof, allowing brands to focus on their strengths while GRIP handles the complexities of logistics. Furthermore, this approach streamlines operations and provides clients with the data-driven insights necessary to make informed decisions about their supply chain. The Future of Perishable Fulfillment As GRIP continues to grow, the company is looking toward the future of cold chain logistics, emphasizing faster and more accurate decision-making. Juan envisions a future where technology, particularly AI, plays a central role in anticipating and responding to challenges before they impact the customer. “The more AI that you have available, the better algorithms that you have to make all these decisions, then the faster and more accurate decisions you can make,” he predicts. By combining advanced data analytics with hands-on operational expertise, GRIP aims to set new standards in the industry for shipping perishables. Key Takeaways GRIP addresses the unique challenges of perishable logistics, especially in ensuring the successful delivery of temperature-sensitive products. The company’s shipping engine dynamically adjusts shipping variables based on real-time data to maximize delivery success. GRIP offers a comprehensive, integrated platform that handles everything from order processing to fulfillment, allowing brands to focus on their core strengths. GRIP plans to leverage AI and advanced analytics to enhance decision-making and operational efficiency in cold chain logistics. The New Warehouse Podcast Episode 521: Transforming Perishable Fulfillment with GRIP
Episode 520: 4PL Solutions from CBIP Logistics
In this episode of The New Warehouse Podcast, Kevin chats with Nick Bartlett, Director at CBIP Logistics, a leading fourth-party logistics (4PL) provider based in Hong Kong. Nick shares insights into CBIP’s innovative approach to bridging the gap between brands and global logistics solutions, particularly in Asia-Pacific. The conversation covers CBIP’s journey towards carbon neutrality, its in-house tech platform launch, and the evolving direct-to-consumer (DTC) market in Asia. 4PL Solutions for Global Expansion CBIP Logistics connects brands with leading logistics solutions worldwide. CBIP’s business model emphasizes flexibility and brand representation, allowing companies to expand internationally without being tied to a single logistics partner. “We represent the brand’s promises. We don’t represent the 3PLs’ profitability line,” says Nick Bartlett. This approach has enabled CBIP to support over 100 brands, shipping across 160 countries focusing on providing tailored logistics solutions that align with each brand’s specific needs. Nick highlights that CBIP’s role is more than just matchmaking between brands and logistics providers. The company takes full operational responsibility from start to finish, ensuring the brand’s promise is delivered consistently across all markets. This unique 4PL model can help brands looking to expand into regions like Asia. The Evolving DTC Market in Asia Asia’s direct-to-consumer (DTC) market is rapidly evolving, driven by increasing e-commerce adoption and technological advancements. However, Nick points out that Asia’s logistics infrastructure is still catching up with Western markets. “The infrastructure inside the logistics industry has progressed but is just not as fast as what you see in the U.S.,” Nick notes. Despite these challenges, the region is witnessing significant growth, particularly in markets like Vietnam, the Philippines, and Thailand. Nick also discusses the importance of trust in the Asian market, which is a critical factor in the success of DTC brands. However, while speed of delivery is essential, building trust with consumers is paramount. “Trust in an Asian culture is of the highest qualities, one of the highest values positioned,” says Nick. This trust is built through localization, understanding consumer preferences, and adapting brand strategies to fit local markets. CBIP’s Commitment to Sustainability and Innovation In 2022, CBIP Logistics achieved carbon neutrality, marking a significant milestone in the company’s commitment to sustainability. The journey to carbon neutrality was rigorous, involving a comprehensive audit of CBIP’s operations and supply chain. “We wanted it to be credible, fair, and transparent,” says Nick. Additionally, CBIP is developing an in-house tech platform, currently in beta, designed to streamline operations and enhance customer experience. The platform, called “Bundle,” aims to consolidate the operations of CBIP’s customers, offering a more integrated and efficient solution. Nick explains, “The power of what we’re building is in the ability to automate and allocate tasks across our extensive network of suppliers.”This approach improves operational efficiency for CBIP’s customers. Key Takeaways CBIP Logistics offers a unique 4PL model that provides brands with flexible, brand-centric logistics solutions essential for global expansion. The DTC market in Asia is increasing, with significant opportunities for brands prioritizing trust and localization. CBIP Logistics achieved carbon neutrality in 2022, demonstrating a solid commitment to sustainability. The company’s in-house tech platform, “Bundle,” enhances operational efficiency and provides valuable data-driven insights for customers. The New Warehouse Podcast Episode 520: 4PL Solutions from CBIP Logistics
Episode 519: Cold Chain visibility with Coldcart
In this episode of The New Warehouse Podcast, Bob LeGere, Head of Sales at Coldcart, joins us to share insights into the world of cold chain fulfillment. Bob shares valuable insights into how Coldcart is revolutionizing the cold chain space by offering enhanced cold chain visibility and customized solutions for managing perishable goods. We explore the differences between fulfilling cold chain versus dry goods and discuss the unique challenges and opportunities when dealing with temperature-sensitive products. The Cost of Cold Chain Logistics When transitioning from dry goods to cold chain logistics, companies often face significantly different cost structures. Bob emphasizes, “The name of the game is always cutting costs, but that’s not necessarily the case with perishables.” Unlike non-perishable goods, where cost reduction is paramount, in cold chain logistics, the focus shifts towards minimizing risk and ensuring timely deliveries. For example, Coldcart’s system tracks weather patterns to decide whether it’s safe to ship orders, reducing the risk of spoilage and costly reshipments. Cold Chain Visibility and Customization One of the differentiators of Coldcart is its advanced system that provides unparalleled cold chain visibility and customization options. Bob explains, “It’s all about visibility and tracking. If you can find someone that will give you more visibility, customization, and flexibility—that’s what you should be looking for.” Coldcart’s platform not only allows businesses to adapt to real-time conditions, such as unexpected temperature spikes, but it also offers the ability to create rules based on these variables, ensuring that perishable goods are always shipped under optimal conditions. Partnering for Growth in the Perishable Space Bob discusses the importance of building partnerships with brands early on and growing alongside them. He notes, “There’s more value in partnering with brands early on and growing alongside them than just trying to steal the biggest volume shippers.” This approach allows Coldcart to tailor their services to the specific needs of smaller brands, helping them scale while maintaining the quality and integrity of their perishable products. Bob parallels his experience at ShipBob, where he witnessed the evolution of non-perishable e-commerce, which he believes is now happening in the perishable space. Key Takeaways Cost Management: In cold chain logistics, the focus shifts from cost-cutting to risk management, particularly regarding timely deliveries and avoiding spoilage. Visibility and Flexibility: Coldcart’s platform offers real-time tracking and customizable rules that help businesses optimize the shipping process for perishable goods. Growth Partnerships: Building early brand partnerships is crucial for long-term success in the perishable space. The New Warehouse Podcast Episode 519: Cold Chain Visibility with Coldcart
Episode 518: Finding Your Perfect 3PL Partner with Matt Hertz
The New Warehouse Podcast welcomes Matt Hertz, the co-founder of Third Person and Second Marathon. Matt’s journey through the e-commerce landscape, from selling sports cards online in the late ’90s to becoming a pivotal figure in the logistics and fulfillment sectors, provides valuable insights. His experience working with major e-commerce brands laid the groundwork for his current ventures, which focus on helping emerging e-commerce brands navigate the complex world of third-party logistics. This conversation delves into the challenges of rapid growth, the importance of finding the right 3PL partners, and the evolving landscape of e-commerce fulfillment. From Sports Cards to E-Commerce Giant Matt’s entrepreneurial journey began in Toronto, Canada, where he started buying and selling sports cards online in 1999. This early exposure to e-commerce and logistics provided invaluable lessons. “I started selling on Yahoo auctions, and it was all about fulfilling orders out of my home,” Matt recalls. His passion for e-commerce continued as he moved on to larger ventures, such as being an early employee at Rent the Runway and Birchbox. At Birchbox, Matt played a crucial role in scaling operations from 500 monthly orders to over a million. “We knocked down a lot of walls,” Matt says, reflecting on how their efforts helped pave the way for other subscription-based businesses. The Perfect 3PL Partner Can Scale As e-commerce brands scale, finding the right 3PL partner becomes critical. Matt shares how Birchbox’s rapid growth posed challenges not only for the internal team but also for their 3PL partners. “They didn’t believe us when we said we were going to grow 200% month over month,” he explains. This disbelief was common among partners who were unprepared for such explosive growth. The lesson here? Choose a 3PL capable of handling your current needs but also rapid scaling. Matt emphasizes that this relationship is “like a marriage,” where both parties must be aligned in their goals and expectations. Building a Better 3PL Experience with Third Person Matt’s 3PL matchmaking experience led to the launch of Third Person, a platform designed to help e-commerce brands find the right 3PL partners. He realized that many brands struggled with this process, often relying on Google searches or referrals. Matt notes, likening it to a haphazard approach to dating. Third Person aims to streamline this process by understanding each brand’s unique needs and matching them with the most suitable 3PLs. This service is precious for brands that may not have the resources to engage in a full consultancy but still need expert guidance. Key Takeaways Early e-commerce experience can lay the foundation for success in logistics and fulfillment. Rapid growth requires 3PL partners who can adapt quickly and scale with the business. The relationship between a brand and its 3PL is crucial and should be treated with the same care as a long-term partnership. Third Person offers a tailored solution to help e-commerce brands find the right 3PL, moving beyond simple Google searches to a more informed matching process. The New Warehouse Podcast Episode 518: Finding Your Perfect 3PL Partner with Matt Hertz
Episode 517: Leveraging podcasting to Fuel 3PL growth
In this episode of The New Warehouse Podcast, Kevin welcomes back Dave Gulas, founder of EZDC 3PL and host of the Beyond Fulfillment Podcast. Dave’s transition from the pharmaceutical industry to the 3PL space showcases a remarkable growth trajectory. His strategic use of podcasting to build a personal brand and expand his business network has been a critical driver of this success. In their conversation, Dave shares insights into how podcasting has opened doors, increased lead generation, and contributed to the overall growth of his 3PL business. The Power of Consistency in Content Creation One of the standout themes in this conversation is the importance of consistency in content creation. Dave emphasized that starting his podcast was pivotal in growing his business. He noted, “When I started, I had no experience, but I just kept going. The more you do it, the better you get.” His discipline in regularly producing content has improved his podcasting skills and significantly boosted his company’s online presence. “You don’t have to get it right; you just have to get it going and continue to improve and adjust along the way.” This consistency has led to a steady stream of leads, which has been crucial in a highly competitive industry like logistics. Navigating the Challenges of 3PL Growth As Dave’s 3PL business expanded, he encountered the typical challenges of rapid growth, particularly in identifying the right customers. Early on, Dave admitted to chasing after every deal. He shared, “We brought in accounts that really weren’t the right fit for us, and we’re now transitioning away from some of those.” This experience has taught him the value of refining his company’s focus and only taking on clients that align with their strengths, leading to better service and more satisfied customers. Expanding Services Through Strategic Partnerships Dave also discussed the strategic decision to add freight brokerage to his service offerings. This move helps provide a more comprehensive service to his clients, who often require help with freight services in addition to fulfillment. Partnering with SPI Logistics allowed Dave to manage sales while efficiently leveraging SPI’s robust back-office support. “Becoming an agent with SPI has been great,” Dave said, highlighting how this partnership has enabled him to serve his clients better and offer a more complete logistics solution. Key Takeaways Consistency is Key: Regularly producing content, even without initial experience, can significantly boost business visibility and lead generation. Focus on the Right Clients: Identifying and sticking to your company’s strengths leads to more successful client relationships and better overall business outcomes. Strategic Partnerships Enhance Service: Expanding service offerings through partnerships can help provide clients with a more comprehensive solution, improving satisfaction and retention. The New Warehouse Podcast Episode 517: Leveraging podcasting to Fuel 3PL growth