Airpes is a manufacturer of lifting, weighing and below-the-hook equipment image

Airpes recruits U.S. Technical Director, Completes upgrades

Airpes, a manufacturer of lifting, weighing, and below-the-hook equipment, has named Alex Lozano technical director for the Americas. He has already proved his worth in the field.

Lozano completed the transition from the company’s headquarters in Barcelona, Spain; the dual-citizen is fluent in both English and Spanish. As the global pandemic eases, Lozano’s role will evolve into a more exclusively site-based, customer-facing position.

However, he has recently leveraged the breadth of his skillset on a number of projects, most notably a capacity upgrade of hulking lifting attachments for General Electric, a company for which he has also led training and technical assistance programs.

Removing the 40,000-pound diesel-electric-hydraulic lifting apparatus from its shipping container (it filled the entire space) was just the start. It was then retrofitted with a global system for mobile communications (GSM) connectivity, and capacity-enhanced fittings, before being completely tested for functionality. The GSM connectivity allowed engineers at the factory to log in remotely and monitor the upgrades and fine-tune the controls. Overall, approximately 300 hours were put into the upgrade in just four days.

Meanwhile, Lozano performed lifetime-extending and capability-expanding upgrades for another customer in South Carolina. There, a 120,000-lb. capacity transfer car was given upgrades that better matched the duty cycle the equipment was realizing.

Airpes has three principal lines of business, namely pre-engineered weighing and monitoring kits for overhead cranes, including load cells, overload protection, readouts, and data loggers; engineered lifting devices for wind turbine erection; and engineered below-the-hook devices, such as coil grabs, rotating blocks, and magnets. Most orders include product design, build, and documentation.

Lozano said: “Airpes wins work by providing a more personalized experience, so having a field-based team means we can cover more bases for our customers and support our dealers. I often have to be the go-between for engineering teams at the factory and the customer. I speak a few dialects of Spanish and received all of my training at the factory, so I work with them frequently. I don’t go out and sell the work, but I have to interface with customer engineers and field labor teams, such as ironworkers, continuously. Being able to help them and communicate effectively is critical to my success.”

Tad Dunville, general manager at Airpes Americas, said: “We’re looking to Alex to commission equipment, inspect and make repairs, and help program proprietary devices. He’s getting more proficient at looking at applications and helping the sales team recommend a specific execution or bill of materials. In all of those endeavors, it helps him—and us—greatly that he is bilingual and able to communicate with all points of our supply chains.”

Lozano added: “I’ve been at headquarters recently but am eager to be back on site; we are starting to visit customers again as essential workers. Historically, I have spent more time in wind power but the industrial crane side of the market has been growing in importance. We are a growing company and I love the feeling of building something. Our customers expect us to deliver a whole package and that’s a challenge I rise to.”

Free Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Free Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. Subscription is FREE to qualified readers.

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements

Strong start to Q3 with 136 new Industrial Manufacturing Planned Industrial Projects

Industrial SalesLeads released its October 2024 report on planned capital project spending in the Industrial Manufacturing sector. The firm monitors…

Think CASH in ’25

Last month, I suggested that dealers compare their 24 results against their peers’ accounting and cash flow budgets. I also…

Assessing Machinery Dealer Fundamentals – A Strategic Approach

Are you ready for 2025? Here is a 60-question assessment of how well your business has adopted those fundamental Best…