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Bobcat’s social media campaign benefits local parks and recreation spaces

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Share Bobcat Moments with #WorkWorthDoing—Every Post Drives Donations for the National Recreation and Park Association

Bobcat Company is giving back to local parks this July in celebration of the National Recreation and Park Association’s (NRPA) Park and Recreation Month.

Throughout July, Bobcat invites individuals to join in giving back to their communities. Participants are encouraged to share a photo on social media of Bobcat equipment doing work worth doing—whether it’s their own, a neighbor’s or a machine spotted at a park or a job site. Be sure to tag @BobcatCompany and include the hashtag #WorkWorthDoing. For every shared photo between July 1-31, 2025, Bobcat will donate $10 to NRPA, with a goal to contribute up to $150,000 to support environmental preservation.

Laura Ness Owens headshot
Laura Ness Owens

“Community is at the heart of everything we do,” said Laura Ness Owens, Bobcat vice president of brand and marketing. “Our partnership with the NRPA allows us to contribute to the creation of vibrant, sustainable park and recreation spaces that benefit people of all ages. These spaces are essential resources for individuals and families to connect, stay active and promote overall health—opportunities that enhance the fabric of communities and create stronger futures.”

Bobcat equipment is a staple across park and recreation areas throughout the United States and around the world. Through its support of NRPA, Bobcat is fostering environments where communities can thrive.

Build Together, Play Together” is the theme of this year’s Park and Recreation Month. In its 40th year of celebration, Park and Recreation Month uplifts park and recreation professionals and how they improve lives through the lasting impact of park and recreation programs. 

Kristine Stratton headshot
Kristine Stratton

“Park and Recreation Month is a time to honor the park and recreation professionals and agencies that make our communities stronger,” said Kristine Stratton, NRPA president and CEO. “We’re incredibly grateful for partners like Bobcat, whose unwavering support and shared commitment to the power of parks helps drive lasting impact. Their belief in the importance of local park and recreation spaces—places that foster well-being, build resilience and prepare communities for the challenges of today and tomorrow—is a true inspiration.”

Bobcat is celebrating its “Work Worth Doing” initiative throughout the year in various ways to recognize the work of everyday people who are making a difference. To learn more about how Bobcat is giving back and building community, please visit bobcat.com or follow along on Instagram at @bobcatcompany. 

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