Crystal Parrott, head of Dematic’s Robotics Center of Excellence to discuss how logistics providers can incorporate emerging robotic technologies to address their unique supply chain challenges

Dematic’s Crystal Parrott has been invited to participate in a panel discussion on the Future of Robotics in Logistics during the upcoming SXSW Conference in Austin, Texas.

On Sunday, March 10, industry experts on robotic automation including Parrott, a vice president for the Dematic Robotics Center of Excellence, will discuss issues and trends resulting from the increase in volume and complexity of order fulfillment driven by the growth of e-Commerce. The session gets underway at 11 a.m. at the Hilton Austin Downtown, as part of the Entrepreneurship & Startups track.

“As technology continues to advance at lightning speed, it is imperative to continuously scout for viable solutions from a variety of sources. The SXSW event provides a platform for innovators and start-ups to present their ideas and get the exposure needed to propel ideas into industry,” said Parrott, who brings nearly 30 years of robotic and automation experience to the panel.

Increasing capacity, reducing operating costs and minimizing processing time by leveraging emerging robotic technologies are topics Parrott plans to address during the 60-minute session. The four-person panel, which includes experts from robotics, supply chain and logistics, will discuss the role of robotics from both a technology perspective as well as from a pragmatic approach to working alongside human colleagues.

“Our panel brings together the perspective of the investor, the start-up, the solution provider and the end user on bridging the gap between innovation and successful implementation. Dematic is proud to be a participant in this event,” adds Parrott.