American-Rental-Assoc-logo

Equipment rental revenue poised to continue growth in 2023 and beyond

Listen to this article

After two years of rapid post-pandemic revenue growth in 2021 and 2022, the equipment rental industry is expected to see single-digit increases over the next four years according to the latest American Rental Association (ARA) forecast released in early November.

The forecast calls for equipment rental revenue — which includes the construction and industrial as well as the general tool segments — to increase by 3.4 percent in 2023 to nearly $57.7 billion after a growth of 11 percent in 2022 to reach almost $55.8 billion.

In subsequent years, equipment rental revenue is expected to grow 2.9 percent in 2024, 3.3 percent in 2025, and another 3.4 percent in 2026 to reach nearly $63.4 billion.

John McClelland, Ph.D headshot
John McClelland

“In the current forecast we see a definite softening in rental revenue growth, but we do not see negative growth,” says John McClelland, Ph.D., ARA vice president for government affairs and chief economist.

The construction and industrial segment, according to S&P Global Market Intelligence, the forecasting firm that compiles data for the ARA forecast and the ARA Rentalytics™ subscription service showed double-digit revenue increases in 2021 and 2022 at 10.2 and 12.7 percent respectively. The segment is forecast to show a 4 percent increase in 2023, 2 percent in 2024, and 3 percent in 2025 and 2026.

On the general tool side, revenue growth was a more moderate 4.5 percent in 2021 and 6.2 percent in 2022 and is forecast to be 1 percent in 2023 and then 5 percent in 2024 and 2025 and 4 percent in 2026.

Tom Doyle, ARA vice president, program development headshot
Tom Doyle

“There is variability in the forecast, depending on the end markets rental companies serve. However, nonresidential construction spending will be strong, and money continues to be spent from government stimulus programs, which both are positives for the rental industry,” says Tom Doyle, ARA vice president, the association program development.

“In addition, the supply chain is improving, which can help alleviate the backlog of equipment orders, allowing equipment rental companies to expand inventory to meet demand, which adds to the positive outlook for the industry in 2023 and beyond,” Doyle says.

Scott Hazelton, director, of S&P Global Market Intelligence, agrees that the outlook for the equipment rental industry is positive but adds that a slowdown is coming with a recession and an anticipated reduction in demand.

In addition, according to S&P Global Market Intelligence, investment in construction and industrial equipment now is expected to decline slightly in 2023 after a growth of 55.1 percent in 2021 and 40 percent in 2022. Investment growth is forecast to be 4.8 percent in 2024 and 6.4 percent in 2025.

In Canada, equipment rental revenue also showed a post-pandemic boost of 15.8 percent in 2021 and 11.1 percent in 2022 to reach $4.6 billion. The same as in the U.S., revenue growth is expected to settle into a single-digit pattern over the next four years.

The ARA forecast calls for equipment rental revenue in Canada to increase by 1.6 percent in 2023, 4 percent in 2024, 5.3 percent in 2025, and 3.5 percent in 2026 to reach nearly $5.3 billion.

Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. 

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







Steady Hands in Shifting Sands: Maintaining Your Dealership’s Edge

Listen to this article In the September issue, we typically cover the latest developments in finance, rental, and leasing, providing…

Caldwell launches custom lifting beam with LGH

Listen to this article A new lifting beam that enables forklifts to more efficiently carry longer loads is now in…

Fed holds rates steady amid diverging views; Manufacturing outlook remains strong

Listen to this article The Federal Reserve held the federal funds rate steady at a target range of 4.25% to…

Seeking Nominations: 25th Salute To Women in Material Handling Cover Story

Listen to this article Do you know an exceptional woman making an impact in the material handling industry? Material Handling…

The PTDA Manufacturer-Distributor Idea Exchange evolves as the largest direct networking event for PT/MC Channel Partners

Listen to this article In response to demands for more effective tools for accelerating supply chain relationships, the Power Transmission…