Urban Outfitters image

Flexible Digital/Retail fulfillment solution for Urban Outfitters in the USA

Listen to this article
  • The new distribution center in Kansas City planned to support the significant growth of Urban Outfitters, Inc.
  • The key automation feature is FlashPick® – the smart order fulfillment system for automated split case picking

Urban Outfitters, Inc. (URBN), a lifestyle products and services company, which operates a portfolio of global consumer brands comprised of Anthropologie, BHLDN, Free People, Terrain, Urban Outfitters, Nuuly, and a Food and Beverage division has appointed TGW to design and implement an automation solution for their new fulfillment center in Kansas City, KS in the US. The project is due to go live in 2023. 

TGW’s FlashPick® system is at the heart of the solution. The FlashPick® design builds upon the URBN pilot program in the UK using TGW´s smart picking robot Rovolution, which picks orders fully automatically and ensures the next phase of picking is being addressed. TGW’s FlashPick® design incorporates two (2) PickCenter Rovolution workstations in Phase 1, along with forty-six (46) PickCenter One workstations. FlashPick® allows URBN to use the horsepower or “engine” to pick orders discreetly. The engine horsepower is harnessed by TGW’s PickCenter One workstations. TGW’s design incorporates the same workstations and software as in the UK.

At goods receiving, cartons are emptied into totes and transported to the storage warehouse, which is used to feed the shuttle system. Totes are then transported to 46 goods-to-person workstations, where items are picked into target totes. The different areas are connected by an energy-efficient KingDrive® conveyor system. The TGW warehouse control system interfaces with a Manhattan WMS.

Collaborative effort

The collaborative effort between URBN and TGW in the US and UK means that regardless of the channel (Retail or Digital), the operational processes remain the same, and operational training for associates and maintenance support is simplified globally.

Strong partner

Melinda McClure headshot
Melinda McClure

“TGW has been a strong partner, demonstrating agility of thinking in developing a solution that will enable capabilities to adapt our speed & efficiency to meet the needs of our rapidly growing business globally,” says Melinda McClure, Executive Director of North American Logistics.

She adds: “The new facility, located in Kansas City, Kansas, will be highly automated, incorporate robotics, and provides the capacity necessary to support our fast-growing business. TGW supported us to design a modular solution we believe is simple, flexible, and adaptable to the future needs of our customers”.

Chad Zollman headshot
Chad Zollman

“The fulfillment center marks a new level of strategic collaboration between Urban Outfitters and TGW”, underscores Chad Zollman, CSO TGW North America, “It demonstrates our commitment to becoming the partner of choice for global warehouse automation fulfillment solutions.”

Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. 

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







Arnold Magnetic Technologies highlights the PLASTIFORM® High Energy Flexible Magnets, Made in America

Listen to this article Arnold Magnetic Technologies Corporation (Arnold), a subsidiary of Compass Diversified and a global manufacturer of high-performance…

Plezia named Port of Long Beach Engineering Managing Director

Listen to this article The Port of Long Beach has promoted Suzanne Plezia, P.E., to Managing Director of Engineering Services…

Ati Motors introduces the Sherpa 10K: High-capacity Autonomous Tug designed for demanding industrial workflows

Listen to this article New heavy-duty vehicle sets a new standard for autonomous material movement Ati Motors, a global provider…

Gebrüder Weiss renews scholarship program for Rutgers Business School

Listen to this article Gabriel Godoi De Lima, Jun Pak, and Nikhil Walia are 2025 scholarship recipients  Gebrüder Weiss has announced…

NY/NJ Foreign Freight Forwarders & Brokers Association Announces 2025 “Captain of Industry” Award Recipient

Listen to this article Charlene Riley to be Honored at June 25th Dinner Cruise Co-Hosted with the Traffic Club of…