The ARA Show will return to the Las Vegas Convention Center in 2025, featuring a mid-week schedule and the Future of Equipment Rental. Registration for The ARA Show 2025 opens Tuesday, September 24. Register early to benefit from incentive pricing through October 8 and advance pricing through January 26.
The American Rental Association’s (ARA) annual trade show is a can’t miss event for those looking to discover what’s next in rental. The trade show has a few twists in store with a shift to a mid-week schedule in 2025 and the return of Future of Equipment Rental. The schedule kicks off with Future of Equipment Rental on Tuesday, January 28; a full day of education sessions planned for Wednesday, January 29; and a three-day trade show will take place from Thursday, January 30 to Saturday, February 1.
“We are excited to introduce a change in schedule for The ARA Show 2025 that will better accommodate our members and prospective members as they plan for a successful year ahead,” says Christine Hammes, Vice President of Association Services and Events. “The ARA Show continues to raise the bar on expectations each year, providing an unmatched combination of education sessions, networking opportunities, and a trade show that showcases the latest and greatest products and services for rental businesses.”
Future of Equipment Rental — a full-day education and networking workshop for those in equipment rental — will be held on January 28. After a successful debut in 2023, the workshop returns with speakers and sessions focused on new technology and emerging trends for any size rental business. Future of Equipment Rental takes place one day before the start of The ARA Show and requires a separate registration fee.
The ARA Show 2025 officially kicks off with a full day of education on Wednesday, January 29. The mid-week date is a change from the traditional schedule, but we will continue to offer exceptional sessions focusing on various relevant topics for rental professionals at every level.
David Pogue will deliver the Keynote Session on Thursday, January 30. A technology expert and speaker, Pogue is a New York Times bestselling author of “Pogue’s Basics,” a series of essential tips and shortcuts, as well as several books in the “For Dummies” series and the “Missing Manual” series of computer books. He has been at the forefront of new and emerging tech trends for decades and will leave Keynote Session attendees informed about the state of science and technology today and how it’s shaping our future.
The trade show floor will open immediately following the Keynote Session for two and a half days of product introductions and the latest innovations. An outdoor exhibit area will be located in the Diamond Lot next to the Convention Center West Hall. It provides space for equipment demonstrations and will include special attractions, food trucks, and more.
Other featured networking events held throughout The ARA Show 2025 include the ARA’s Industry Awards Lunch, Regional Receptions, Breakfast hosted by Women in Rental, ARA Young Professionals Cocktails & Contacts, and The ARA Show Opening Reception, which will take place on Thursday, January 30. Advanced registration and ticket requirements may apply to select networking events.
For complete show details, including registration and pricing information, visit ARAshow.org.
