Ruthman group shot image

Ruthmann acquires ReachMaster

Ruthmann, a manufacturer of truck-mounted and tracked aerial working platforms, announced at ConExpo 2020 in Las Vegas that it has acquired its long-standing sales and service partner, ReachMaster Inc., from Ebbe Christensen through a 100% share buy-out.

The company will operate under the new name Ruthmann ReachMaster North America L.P. and will operate from ReachMaster’s new facility in Porter (suburban area of Houston), Texas.

ReachMaster has been a leading provider of compact aerial equipment and material handling equipment in North America for the past 20 years and has for more than 10 years successfully marketed the Ruthmann BlueLift tracked-mounted aerial platforms in the U.S. and Canada.

Ebbe Christensen, who was previously president of ReachMaster, will head up the new company as its president and CEO. Rolf Kulawik (managing director of Ruthmann) will assume the position as chairman of the board with Uwe Strotmann (head of sales at Ruthmann and previously president of Ruthmann North America L.P.) as an executive board member and will make up the executive management group of the company.

In addition to the executive management group, the daily management group will be made up by Tom Goyer (previously vice president of Ruthmann North America L.P.), who continues as VP of sales for truck-mounted equipment along with Tom McKendree (previously national sales manager for ReachMaster), who will continue as VP of sales for compact lift and material handling. Finally, Conrad Juliao (previously logistic manager for ReachMaster) was promoted to VP of operations.

Christensen, who is also the acting chair of IPAF’s North American Regional Council, is excited about the new position as president and CEO of Ruthmann ReachMaster North America.

“After eight years as an independent distributor, it was a natural evolution for our team to partner up with Ruthmann, following years of very successful and always familiar partnership with Ruthmann. I am very delighted to see ReachMaster become a fully integrated part of the Ruthmann Group.”

He continues, “The new company will represent the strongest line up of high-quality aerial lift products in North America, bringing added value to our customers on all levels. This new partnership will not only bring an unmatched product portfolio to the market but expand business relationships across the industry from the rental market to end-users. We are excited to expand our footprint in the industry, while we continue to represent our current lines and provide sales and service to all our customers as usual.”

Ruthmann builds ANSI A92.2 compliant truck-mounted aerials in working heights of 75’ to 295’, and ANSI A92.2 compliant tracked platforms known as BlueLift in working heights of 39’ to 102’

Free Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Free Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. Subscription is FREE to qualified readers.

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







Mitsubishi Logisnext Americas reveals 21st annual 2025 Cat® Lift Trucks Scholarship Winner

Mitsubishi Logisnext Americas has announced the recipient of their 21st Annual 2025 Cat® Lift Trucks Scholarship Program. This year’s $5,000 scholarship winner…

Manufacturing Technology orders post strongest January since 2022

Manufacturing technology orders totaled $357.3 million in January 2025, down 29.8% from December but up 5.7% from January 2024. While…

Episode 569: Autonomous drone inventory management and more with Corvus Robotics

Welcome to this episode of The New Warehouse Podcast featuring Jackie Wu, Founder and CEO of Corvus Robotics. Corvus Robotics…

Mecalux integrates GenAI into its easy WMS warehouse management system

Users can query logistics operation data, create reports, and generate dashboards  via chat.  Requests such as releasing orders or unblocking…

Bobcat showcases new forklifts at ProMat 2025

Bobcat booth to highlight new forklifts, expanding the long tradition of delivering powerful performance and increased productivity Bobcat Company is…