Seegrid image

Seegrid Partners with Applied Intuition for AMR Simulations

Listen to this article

Autonomous Mobile Robot provider to leverage Best-in-Class Simulation tools to accelerate delivery of Next Generation Material Handling Automation Solutions

Seegrid Corporation, a manufacturer in autonomous mobile robots (AMRs) for material handling, and Applied Intuition, a best-in-class simulation and software tools provider for autonomous vehicle development, just announced an agreement to collaborate on creating 3D virtual warehouses, factories, and distribution centers in support of accelerating advancements in autonomous technology for the material handling industry. The partnership involves significant investment by Seegrid and will enable Seegrid to quickly validate product innovations in more environments and use cases across the supply chain than feasible with manual testing. Seegrid was recently named #1 for all mobile robots in the United States and #1 in market share worldwide for automated tow tractors, launched several new robot models in 2021 including the company’s newest AMR, Palion Lift, the only autonomous lift truck in the market with industry-leading 3D perception. Applied Intuition is generally considered best-in-class for simulation tools that deliver high-fidelity simulation modeling to comprehensively test and rapidly accelerate autonomous vehicle development and deployment.

“Applied Intuition’s platform simulates a wide range of environments, layering in different conditions to safely pressure test next-generation ideas in autonomous vehicle technology,” said Peter Ludwig, Chief Technology Officer and Co-Founder of Applied Intuition. “Manufacturing and distribution facilities are a complex, highly dynamic operational design domain—we’re thrilled to collaborate with industry leader Seegrid to help enable the rapid acceleration of the growing AMR market.”

“Consumer demand and a shrinking labor force are putting pressure on nearly every industry, and in turn, putting pressure on AMRs to effectively and consistently interpret and respond to ever-changing situations,” said Jim Rock, Seegrid’s Chief Executive Officer. “Our customers rely on Seegrid to deliver industry-leading automation solutions that can safely ensure productivity—highly advanced simulation during ideation, test, and development speeds up our ability to deliver next generation AMRs best equipped to address the unpredictable events in facility workflows.”

The two companies, heavily focused on and recognized for creating safe and efficient autonomy solutions, will also co-develop advanced simulation features and environments to support use cases unique to supply chain mobile automation. The collaboration is a development effort from Seegrid’s Blue Labs, the company’s research and development team dedicated to quickly identifying new automation technologies for their leading global brand customers in logistics, eCommerce, and manufacturing.

Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. 

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







Arnold Magnetic Technologies highlights the PLASTIFORM® High Energy Flexible Magnets, Made in America

Listen to this article Arnold Magnetic Technologies Corporation (Arnold), a subsidiary of Compass Diversified and a global manufacturer of high-performance…

Plezia named Port of Long Beach Engineering Managing Director

Listen to this article The Port of Long Beach has promoted Suzanne Plezia, P.E., to Managing Director of Engineering Services…

Ati Motors introduces the Sherpa 10K: High-capacity Autonomous Tug designed for demanding industrial workflows

Listen to this article New heavy-duty vehicle sets a new standard for autonomous material movement Ati Motors, a global provider…

Gebrüder Weiss renews scholarship program for Rutgers Business School

Listen to this article Gabriel Godoi De Lima, Jun Pak, and Nikhil Walia are 2025 scholarship recipients  Gebrüder Weiss has announced…

NY/NJ Foreign Freight Forwarders & Brokers Association Announces 2025 “Captain of Industry” Award Recipient

Listen to this article Charlene Riley to be Honored at June 25th Dinner Cruise Co-Hosted with the Traffic Club of…