Toyota Material Handling 2020 logo

Toyota Material Handling launches Toyota Assist – Advanced Operator Awareness Technologies

Listen to this article
A new pedestrian detection system adds enhanced operator features to expand situational awareness and productivity

Toyota Material Handling (TMH), the industry provider in material handling innovation, announces Toyota Assist, a comprehensive suite of advanced features that reflect the company’s commitment to fostering a culture of safety. The Toyota-designed operator assist technologies included in this premiere package work both passively and actively to enhance operability, productivity, and situational awareness.

“Today more than ever, fleet managers are under increasing pressure to move product faster while keeping operators and pedestrians comfortable and safe,” said Tony Miller, TMH Senior Vice President of Operations, Engineering & Strategic Planning. “The new and innovative suite of features included in Toyota Assist empowers customers with the ability to outperform normal productivity under the most challenging environmental conditions and situations with the most advanced safety technology on the market.”

The latest innovation featured in this unique package is the Smart Environment Sensor® + (SEnS+) technology that provides operators with pedestrian and object detection. This system, available on new Toyota Forklift models, delivers visual and audible alerts when objects or pedestrians are detected within range, similar to pedestrian alerts found in the modern automobile driver assist technologies. SEnS+ limits the movement of the forklift by engaging regenerative braking.

A dynamic zoning feature automatically adjusts the detection range of obstacles in a 130-degree field of view up to 32 feet away based on the forklift’s speed. This feature is complemented by an obstacle detection system – designed and engineered by Toyota – which uses stereoscopic vision technology to assist operators by differentiating between pedestrians and objects.

Toyota Assist also features the System of Active Stability (SAS), which engages instantly to stabilize the rear axle if the system senses the forklift is in a situation that could lead to instability. The EZ Control Joystick places all hydraulic controls, travel direction, and horn button in a single, ergonomically designed handle, while a selection of adjustable cameras help operators keep an eye on their surroundings.

Additional innovative safety features such as Toyota’s Acu-Laser, Auto Height Select, Lift Logic, Load Weight Sensing Ground Level Monitoring, Object Detection Radar, and Compartment Sensing System are also included. For a complete and detailed listing of all the unique and advanced features of this package, visit the Toyota Assist resource page.

Learn more about how to enhance forklift operability and improve fleet performance with the Toyota Assist suite of features including the new and innovative SEnS+ pedestrian detection system, at ToyotaForklift.com.

Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. 

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







Arnold Magnetic Technologies highlights the PLASTIFORM® High Energy Flexible Magnets, Made in America

Listen to this article Arnold Magnetic Technologies Corporation (Arnold), a subsidiary of Compass Diversified and a global manufacturer of high-performance…

Plezia named Port of Long Beach Engineering Managing Director

Listen to this article The Port of Long Beach has promoted Suzanne Plezia, P.E., to Managing Director of Engineering Services…

Ati Motors introduces the Sherpa 10K: High-capacity Autonomous Tug designed for demanding industrial workflows

Listen to this article New heavy-duty vehicle sets a new standard for autonomous material movement Ati Motors, a global provider…

Gebrüder Weiss renews scholarship program for Rutgers Business School

Listen to this article Gabriel Godoi De Lima, Jun Pak, and Nikhil Walia are 2025 scholarship recipients  Gebrüder Weiss has announced…

NY/NJ Foreign Freight Forwarders & Brokers Association Announces 2025 “Captain of Industry” Award Recipient

Listen to this article Charlene Riley to be Honored at June 25th Dinner Cruise Co-Hosted with the Traffic Club of…