Series: Aftermarket

The farmer will come to the dealer who services him best. It proves that in agriculture, loyalty to the dealer

Over the years we have written numerous articles dealing with reality within the equipment industry. At the start of a

The term buyer’s remorse surfaced many years ago, by whom we do not know. What it refers to, we believe,

According to Webster an opportunity is:  A favorable or advantageous circumstance or combination of circumstances, a chance for progress, profitability

While working with equipment dealers in all types of industries, we often witness what we refer to as a reactive

Successful equipment dealers discovered long ago that the employees in a dealership are the dealer’s most important assets! The successful

Over the years, we have discovered a single significant factor that differentiates a successful equipment dealer from an average equipment

Most equipment dealers today are selling what are called “mature products.” These products have been on the market for years

There is no “basic” that is more important to equipment dealers than recognizing that customers have a CHOICE! Failure to

Customer service (satisfaction) is an attitude displayed by every employee within the dealership. It is not a separate department within

Probably not too many of you in the world of equipment dealers spend much time viewing television and paying attention

Several years ago, shortly after we moved to South Carolina, my wife and I decided to take a three day

Marketing your service to customers who will be purchasing your dealership’s equipment or to those who already own your equipment

When you undervalue what you charge your customers you also undervalue what you do for your customers! Equipment dealers continue