The ALL Erection & Crane Rental Corp., part of the ALL Family of Companies, is pleased to announce the promotion of 20-year sales veteran Mike Garrity to the position of New Equipment Sales Director for the company’s entire 37-branch enterprise.

Garrity is a graduate of Albany State College in New York and has a degree in business administration. He comes from a family of industrial contractors, and grew up around the construction industry. Garrity began his career in the sales of aerial lifts and later moved into broader lift equipment sales. For the past 20 years, he has worked as a sales and rental representative for ALL out of the company’s Cleveland headquarters location. “I’m proud of the high-quality equipment we sell,” said Garrity. “ALL is committed to keeping their fleet up-to-date and in perfect condition, and to offering a rigorous training program for their crane professionals.” Garrity is also a certified Level 2 user for 3D Lift Plan, the lift planning software ALL uses to map out every detail of a job prior to commencement of work. This complex program requires hours of training, a dedicated skill set and deep understanding of the logistics of lift planning and execution, which translate directly to his ability to recommend the right cranes for his customers.

ALL is not only the largest privately held crane rental and sales company in North America, they are also an authorized dealer for many top brands of lift equipment. They are an authorized Terex tier-one dealer in Ohio, Michigan, Pennsylvania, West Virginia and Wisconsin. They are also an authorized dealer for industrial and carry deck cranes from Broderson and Shuttlelift; the full line of JLG boom lifts, vertical and scissor lifts and telehandlers; Genie aerial work platforms, boom, scissor and vertical mast lifts, materials lifts and telehandlers; Skyjack scissor lifts and boom lifts, National Crane and Manitex boom trucks; and Landoll trailers.

With the depth and breadth of the ALL fleet, Garrity says he can find a crane for any purpose that will fit any budget — “even a crawler, and that’s not easy. ALL can find the right, cost-effective and reliable equipment because of the size and quality of the fleet. And who else can offer such extensive support after a sale?” Many customers buy equipment after a period of rental from ALL, as they know the servicing and maintenance record is beyond compare. “When customers invest in a piece of equipment from ALL, they’re also buying a piece of the company legacy — outstanding support, expertise and maintenance acumen developed over the 50-year history of the company,” said Garrity.

“We believe in Mike,” said Michael Liptak, president of ALL. “It’s employees like Mike that make ALL a strong resource for our industry in both the sales and rental space. He has proven himself time and again to be a skilled, intelligent and dedicated employee, and we know he will continue to represent the company and serve our customers well in his new position.”