BigRentz has promoted Keith Holmes to vice president of operations, reporting to Scott Cannon, CEO. Holmes was formerly the director of strategic partnerships where he spearheaded the addition of thousands of rental partners to BigRentz’ network and built strategic relationships with them, resulting in the company having access to more than $50 billion in heavy equipment assets. As vice president of operations, Holmes will lead the operational management of the inbound customer queue, customer case, specialty services and supply.

“Keith has done a tremendous job over the past four years engaging with rental partners to understand and meet their needs,” said Cannon. “He’s been a significant contributor to BigRentz’s network of more than 8,000 rental yards and 1,600 partners. His expertise of the rental industry, attention to detail and intuitive management style will benefit our customers as he develops strategies and facilitates operational and technical efficiencies to improve services and overall profitability.”

“Connecting with rental partners for the past few years has provided me insight on the day-to-day business challenges they face and to be a part of their solution for maximizing their equipment use,” said Holmes. “With this perspective, I look forward to focusing on customer engagement and fine-tuning processes that improves customers’ equipment sourcing as they become more comfortable transacting online.”

Holmes began his career at BigRentz as a regional manager and was promoted to director of strategic partnerships in 2016. He has a B.A. in organizational communications from Azusa Pacific University, and is currently studying for his masters in psychology at Pepperdine University.