Lanel Menezes has been named Vice President of Sales for Brenton, a role in which he will be promoting the brand’s products and services, developing strategic plans for growth, forging customer relationships, leading sales teams, and organizing and maintaining sales operations.

Brenton his a global provider in designing and manufacturing integrated end-of-line systems and machines, specializing in case packing and palletizing using both robotics and other automation.

Menezes brings a wealth of industry experience to Brenton. For the past 15 years, he held various technical and commercial positions with Mettler-Toledo, a leading global manufacturer of precision technology and services used across a customer’s entire value chain.

“I am excited to become the next Vice President of Sales at Brenton. I am grateful to be joining an organization respected throughout the industry and cannot wait to start this new adventure working alongside an amazing team,” Menezes said. “Joining the ProMach family is an absolute privilege, honor, and a blessing. I am looking forward making a positive difference by bringing Brenton’s proven solutions to new and existing customers.”

In 2019, Menezes earned an Executive MBA in International Business from the University of South Florida. He also holds a Master’s Degree in Engineering Management, and a Bachelor of Science in Software Engineering from Robert Morris University. Menezes can be reached at Lanel.menezes@promachbuilt.com.