Cherrys Industrial Equipment logo

Cherry’s Industrial names new inside sales representative

Listen to this article

Cherry’s Industrial Equipment has announced the addition of Yarine Velez, an Inside Sales Representative, to its growing Cherry’s Sales team!

Yarine will help serve our customers with product selection and excellent customer support. In addition, Yarine has over nine years of sales experience, which will help grow Cherry’s customer base and support. Originally from Mexico, she and her husband love spending time with family, cheering on her daughters with their activities, and living a healthy lifestyle.

Yarine holds an Associate Degree in Art and has built her sales experience with Chicago Sales and Marketing as an Operations& Sales Manager; recently, as an Inside Sales Representative and later promoted to Inside Sales Office Manager at Forecreu. Yarine specialized in being a pivotal contributor to Forecreu’s financial growth from a $4 million to a $9 million company in her six years with them.

“These past two weeks at Cherry’s, I have been able to trust the magic of new beginnings, starting fresh, and always welcomed by great colleagues that make me feel like I belong. Every day I have been shown that this industry and company is filled with infinite possibilities; I am super excited for what this new journey will bring into my professional and personal life.”

“We are excited to add Yarine to Cherry’s! She brings new energy for customer satisfaction to our team.” John Costello, CEO of Cherry’s Industrial Equipment.

Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. 

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







Steady Hands in Shifting Sands: Maintaining Your Dealership’s Edge

Listen to this article In the September issue, we typically cover the latest developments in finance, rental, and leasing, providing…

Caldwell launches custom lifting beam with LGH

Listen to this article A new lifting beam that enables forklifts to more efficiently carry longer loads is now in…

Fed holds rates steady amid diverging views; Manufacturing outlook remains strong

Listen to this article The Federal Reserve held the federal funds rate steady at a target range of 4.25% to…

Seeking Nominations: 25th Salute To Women in Material Handling Cover Story

Listen to this article Do you know an exceptional woman making an impact in the material handling industry? Material Handling…

The PTDA Manufacturer-Distributor Idea Exchange evolves as the largest direct networking event for PT/MC Channel Partners

Listen to this article In response to demands for more effective tools for accelerating supply chain relationships, the Power Transmission…