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Cimcorp appoints new General Manager in Madrid office

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The logistics automation specialist has formed a new subsidiary—Cimcorp Iberia, S.L.—to meet growing interest in its robotic solutions in the Spanish market

Cimcorp, a manufacturer and integrator of turnkey robotic order fulfillment and tire-handling solutions, announces it has formed a new subsidiary—Cimcorp Iberia, S.L.—based in Madrid to better serve the Spanish market. In establishing the new Madrid office, Cimcorp has also appointed Jarkko Hakkarainen as General Manager of Cimcorp Iberia.

Tero Peltomaki company photo
Tero Peltomäki

“Our decision to expand our presence into Spain was a logical step at this point and supports our growth strategy,” commented Tero Peltomäki, Executive Vice President, Operations and Technology, Cimcorp. “We have a well-established customer base in Spain and our material handling systems are in high demand there.”

In spring 2019, Cimcorp secured an order worth over 120 million euros to automate the distribution of fresh food at four new distribution centers for the Spanish supermarket chain Mercadona. “With this being Cimcorp’s largest ever order in the intralogistics market,” explained Peltomäki, “this is the right time to establish a base in Spain, to ensure that we meet the evolving needs of Mercadona and other customers, and that we allocate our resources in the best possible way.” Notably, Cimcorp has previously supplied automation to Mercadona and another Spanish supermarket chain, Eroski, as well as several tire-manufacturing customers in Spain, including Michelin.

Peltomäki added, “A local presence in Spain will enable Cimcorp to strengthen relationships with our existing customers, as well as to create new partnerships. The central location of our Madrid office and its excellent transport connections to all our customer sites will mean smooth project management and timely response to requests for customer support.”

On the appointment of Hakkarainen as General Manager of Cimcorp Iberia, Peltomäki commented, “Jarkko Hakkarainen has over 20 years of extensive experience in international business. In addition to responsibility for project implementation, he has worked successfully in new technology development, sales and services, and is praised for his leadership skills. Hakkarainen is target-oriented, committed to Cimcorp’s growth strategy—and has a strong track record of business results. He is also fluent in both Spanish and Portuguese, so I cannot imagine a better person to lead Cimcorp Iberia.”

Hakkarainen, who will start at Cimcorp Iberia in the beginning of May, said, “I believe that open communication with all stakeholders—customers, partners and employees—is the key to success. We work with international business leaders and our employees are highly educated experts, so it is in our interest to listen and to learn, so that we can thrive together.”

“I understand that cooperation with local companies in Spain has been excellent in previous projects,” continued Hakkarainen. “But we believe that we can enhance even these high levels of customer satisfaction through a team of native, Spanish-speaking Cimcorp Iberia engineers who are experts in our automation solutions. In addition to the performance of Cimcorp’s picking systems, it will be the combination of outstanding project management during installation and superb customer support after implementation that will be the basis for clients placing their trust in Cimcorp Iberia, S.L. in the future.”

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