Genie has named Matt Treadwell vice president of parts and services for Terex AWP. Treadwell will work alongside the Terex global parts team to oversee parts and services activities worldwide for the Terex AWP business segment. Treadwell will lead all commercial and operational aspects of the parts business, including parts sales, parts marketing, parts pricing and analytics, e-commerce, materials and distribution, as well as all aspects of the aftermarket services business.

Responsibilities will include growth and development of maintenance and repair services on machines, technical support, warranty and used equipment management. Treadwell is based at Genie headquarters in Redmond, Wash.

“We are confident that Matt’s experience identifying market trends, deploying creative technology solutions and developing and implementing innovative opportunities that produce real results will play an integral role in our success as we move forward with refining and executing on our global parts and services strategy and vision,” said Matt Fearon, Genie president, Terex AWP.

Treadwell joins Terex after two decades with PACCAR, most recently as PACCAR Parts general marketing manager for the $3.3 billion aftermarket parts division of PACCAR Inc., a manufacturer of premium light-, medium-, and heavy-duty trucks under the Kenworth, Peterbilt and DAF nameplates. He holds an MBA in marketing and finance from Penn St. University.

“In taking on this role, my vision is to provide world-class global parts and services solutions to Genie customers worldwide that include dedicated professional parts sales teams, industry-leading distribution and parts availability, a continued focus on machine performance and customer uptime through enhanced technical service support and an innovative portfolio of services solutions to help drive customer ROI,” said Treadwell.