Custom Equipment LLC has welcomed Matt Ware as the Southeast territory manager. Ware will cover Alabama, Florida, Georgia, Louisiana and Mississippi, and will focus on continuing the growth and channel development of Hy-Brid Lifts, Custom Equipment’s line of lightweight low-level scissor lifts.

“Matt’s sales experience and customer first approach will be a valuable asset for our customers in the Southeast,” said Terry Dolan, Custom Equipment CEO and president. “He will work with our customers and prospects to provide the best possible solutions.”

Ware comes from outside of the access industry but brings with him extensive territory and account management experience. He is motivated by the desire to provide the best possible ROI solutions to his customers.

“I am excited to have the opportunity to work for an organization that is this passionate about their products,” Ware said. “I am thrilled to start demoing Hy-Brid Lifts for customers in the Southeast region to show the value our team can bring to their business.”