HyBrid Lift image

Hy-Brid Lifts expands sales network to better serve customers

Listen to this article

Hy-Brid Lifts, the industry provider in high-quality, low-level access equipment, has partnered with three regional sales groups to better serve customers across the U.S. The three new partnering entities include CMT Equipment, HK Sales and MLA Construction Sales.Craig Truscelli is the president of CMT Equipment. Photo courtesy of Hy-Brid Lifts.

Sacramento, California-based CMT Equipment will serve Hy-Brid Lifts’ customers in northern California, Washington, Oregon, and northern Nevada. Craig Truscelli, the company’s president, has more than 40 years of experience in the aerial lift industry. Along with his daughter, Madison Truscelli, as vice president, they are dedicated to helping customers find the right equipment for their organizations, as well as buying and selling used equipment.

Madison Truscelli is the vice president of CMT Equipment. Photo courtesy of Hy-Brid Lifts.
Madison Truscelli is the vice president of CMT Equipment. Photo courtesy of Hy-Brid Lifts.

HK Sales will be a resource for Hy-Brid Lifts’ customers in southern California, the Las Vegas area and Arizona. With offices in Irvine, California, HK Sales focuses on general rental equipment, including everything from pneumatic tools to compaction equipment.

Holly Ford is the president of HK Sales. Photo courtesy of Hy-Brid Lifts.
Holly Ford is the president of HK Sales. Photo courtesy of Hy-Brid Lifts.

Holly Ford, the company’s president, has experience in construction sales management and strategic planning, having worked with various key construction rental companies and global construction companies in the U.S.

Jonathan Cook is the president of MLA Construction Sales. Photo courtesy of Hy-Brid Lifts.
Jonathan Cook is the president of MLA Construction Sales. Photo courtesy of Hy-Brid Lifts.

Lynnfield, Massachusetts-based MLA Construction Sales offers general rental equipment and will serve Hy-Brid Lifts’ customers in Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. The company’s president, Jonathan Cook, started the business after 22 years in the equipment and sales industries. Cook started his career in the construction industry at 14 when he swept floors and loaded equipment at his grandfather’s rental store.

“Deciding which groups to partner with wasn’t a decision we took lightly,” said Terry Dolan, Hy-Brid Lifts president and CEO. “These partners will focus on developing and managing customer relationships and representing the Hy-Brid Lifts brand, so we took our time finding the right fit. We made great choices and found exactly the people we want serving our customers.”

Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. 

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







Is your Dealership equipped for the Future of Customer Experience?

Listen to this article Back in March of this year, after attending and exhibiting at this year’s record-breaking ProMat Show…

Tech-savvy managers: The cornerstone of modern warehousing

Listen to this article Warehouses are evolving into hubs of cutting-edge technology, but without the right leadership even the best…

The Isolation Process: A powerful path to more sales

Listen to this article Psst — hey — c’mere! I’ve got a secret to tell you…Sometimes prospects will stall you,…

GAAP out—Free Cash Flow in

Listen to this article I know I am as guilty as anyone of stating that CASH IS KING.  Must have…

Arnold Magnetic Technologies highlights the PLASTIFORM® High Energy Flexible Magnets, Made in America

Listen to this article Arnold Magnetic Technologies Corporation (Arnold), a subsidiary of Compass Diversified and a global manufacturer of high-performance…