J. J. Keller & Associates, Inc. has announced that Adrienne Hartman will become the company’s Executive Vice President of Marketing on June 2, 2025. She will replace Lisa Karpinski, who is retiring from the company following more than 12 years with the organization.
In her new role, Hartman will be responsible for overseeing J. J. Keller’s 180-person marketing organization, which includes product line marketing, digital commerce, marketing operations, technology, analytics, and the J. J. Keller Sales Academy, a 6-month internal program that prepares individuals for a career in sales.
Hartman has been with J. J. Keller for 18 years, advancing from e-commerce to marketing leadership. Her career spans more than 30 years, with prior leadership positions at Wisconsin-based online retailers Mason Companies and Lands’ End.
A graduate of the University of Wisconsin-Eau Claire, Hartman holds a degree in Business Administration and Management Information Systems (MIS). She remains actively involved with her alma mater by serving on the UW-Eau Claire Marketing Advisory Board. Additionally, she is a member of the University of Wisconsin E-Business Consortium (UWEBC) Advisory Board. Nationally, Hartman is a regular guest speaker at B2B marketing conferences, where she shares her multifaceted marketing expertise.
Outside of her professional commitments, Hartman dedicates her time to Women in Technology Wisconsin, a statewide nonprofit organization that empowers women from the classroom to the boardroom in pursuing technology careers. She was a founding board member of the organization more than 10 years ago and is currently Emeritus President.
Hartman resides in Appleton, Wisconsin.
