Lift Atlanta logo

Lift Atlanta joins LiuGong North America dealer lineup

Lift Atlanta is the latest dealer to join the expanding LiuGong North America dealership network in the South. Leaders of the North Georgia-based business said they were looking for a new manufacturer at the end of 2022 and were intrigued by what they heard from current LiuGong dealers and their customers.

“LiuGong reached out to us to see if we would be interested in the line,” said Lift Atlanta President Mark Milovich. “After talking with several LiuGong North America dealers and some end users, we liked what we heard and decided to enter into a dealer agreement with LiuGong.”

Lift Atlanta is headquartered in Decatur, Georgia with an additional location in Augusta. The company was founded as a forklift dealer in 1975 by Mitchell Milovich, Lift Atlanta CEO. He brings a wealth of experience to the LiuGong North America dealer network with a background in the material handling industry since the mid-1960s.

The business covers Georgia and parts of South Carolina, primarily serving recycling, concrete, lumber, and brick and block industries, as well as national retailers and shipping companies.

Jared Ward, Vice President Material Handling Division, LiuGong North America, welcomed the company to the network. “As we continue to look for dealers to serve customers and key regions, it was apparent from its history that Lift Atlanta fit our needs in the material handling space,” Ward said.

LiuGong North America President Andrew Ryan said Lift Atlanta is a highly respected dealer in the South, and they are looking forward to working together to expand their business in the area. “The people at Lift Atlanta know what it takes to be a reliable resource for their customers, and we know that service will extend to our products,” he said. “Their reputation with their customers will be key to expanding our dealer network and increasing sales in the region.”

Milovich said Lift Atlanta seeks out trustworthy manufacturers that stand behind their products with excellent service, and the partnership with LiuGong North America is an extension of that strategy. “We try to align ourselves with quality manufacturers – ones that we, as well as our customers, can trust for quality goods and services,” he said.

Free Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Free Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. Subscription is FREE to qualified readers.

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







Discount Forklift joins the LiuGong North America dealer network

LiuGong North America has added Discount Forklift to its expanding dealer network, marking a significant milestone for both companies. With…

Mitsubishi Logisnext Americas appoints Berry Mansfield as President

Today, Mitsubishi Logisnext Americas, one of the world’s leading manufacturers and providers of material handling, automation, and fleet solutions, announced Berry…

New AL325 modular bar light series launched by Advanced Illumination

Powerful, highly flexible, modular lighting for machine vision Advanced Illumination has announced the launch of its AL325 Series Modular Bar Lights.…

Trade Tech strengthens customs expertise and announced key appointment

Trade Tech, Inc., is advancing its Customs capabilities as part of its commitment to supporting freight forwarders and logistics providers…

SUN Automation Group bolsters team after Kolbus America Acquisition

SUN Automation Group® has welcomed key industry talent following execution of the sales agency and distributorship agreement of Kolbus Corrugated…