SightLogix recruits new executive VP of sales and marketing

Listen to this article

SightLogix announced that Frank De Fina, a security industry veteran with over 30 years of leadership experience, has joined the company as Executive Vice President of Sales and Marketing.

We are thrilled to welcome Frank De Fina to SightLogix,” said John Romanowich, SightLogix President and CEO. “Frank’s extensive experience creating market-leading businesses is the perfect complement to our world-class technology. I’m excited to be working with Frank to make SightLogix the next great security company.”

Having recently announced his departure from Samsung, Mr. De Fina explained his rationale for joining SightLogix. “I’ve known several members of the SightLogix team for some time and have always admired their drive and the complete confidence they have in their outdoor detection and prevention solution. Their vision for future technology innovations presents a whole new avenue of opportunity in the professional security industry.” Mr. De Fina is well known in the security industry. Most recently he was Executive Vice President of Sales and Marketing at Samsung Techwin America, where he built a team of seasoned industry pros, launched new reseller channels, initiated ambitious sales initiatives and established vendor partnerships. Mr. De Fina previously spent 26 years at Panasonic, rising through the ranks to become President and COO at Panasonic System Solutions Company in 1999. Mr. De Fina earned a Bachelor of Science Degree in Business Administration and a Master’s Degree in Communications from Clarion University of Pennsylvania. He completed additional executive education programs in finance and sales management at the University of Pennsylvania, Wharton School of Business. Mr. De Fina also studied abroad at the Matsushita Institute for Learning, Hirakata, Japan.

Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. 

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







Steady Hands in Shifting Sands: Maintaining Your Dealership’s Edge

Listen to this article In the September issue, we typically cover the latest developments in finance, rental, and leasing, providing…

Caldwell launches custom lifting beam with LGH

Listen to this article A new lifting beam that enables forklifts to more efficiently carry longer loads is now in…

Fed holds rates steady amid diverging views; Manufacturing outlook remains strong

Listen to this article The Federal Reserve held the federal funds rate steady at a target range of 4.25% to…

Seeking Nominations: 25th Salute To Women in Material Handling Cover Story

Listen to this article Do you know an exceptional woman making an impact in the material handling industry? Material Handling…

The PTDA Manufacturer-Distributor Idea Exchange evolves as the largest direct networking event for PT/MC Channel Partners

Listen to this article In response to demands for more effective tools for accelerating supply chain relationships, the Power Transmission…