Storage Solutions announced rebrand and expansion at ProMat 2025

Storage Solutions (SSI) has announced a new logo and yellow brand identity at ProMat 2025. Storage Solutions, a Jungheinrich Company, fully embodies this transformation which highlights the company’s growth, expanded capabilities, and unwavering commitment to delivering material handling solutions for the modern warehouse.

As Jungheinrich’s platform for storage and automation in North America, SSI combines its 47 years of storage expertise with the engineering excellence and automation leadership of Jungheinrich — one of the world’s leading material handling companies. This unique combination allows SSI to design smarter, more efficient systems for the future, blending reliable solutions with cutting-edge technology and global reach. 

What It Means for Customers & Partners
SSI’s transformation provides its customers, partners, and the industry at large with access to high-performance solutions and exceptional customer support. SSI continues to deliver proven innovation that enhances efficiency, optimizes workflows, and helps businesses future-proof their operations.

Global Expertise, Local Commitment
By combining its deep-rooted industry expertise with Jungheinrich’s global technologies and world-class portfolio, SSI leverages the strength of a global leader without losing sight of what matters most—personalized service, trusted relationships, and solutions designed to meet each customer’s unique needs. 

Nate Storey headshot
Nate Storey

“Through our rebrand, we’re reaffirming our commitment to delivering proven solutions for businesses today — and tomorrow,” said Nate Storey, President and CEO at Storage Solutions. “With the power of Jungheinrich’s global reach and innovation combined with our ability to deliver tailored solutions, we are ready to transform the North American warehouse market.”

A Symbol of Growth & Customer Commitment
SSI’s expansion at ProMat 2025 — from a 250-square-foot booth to a 3,600-square-foot showcase — highlights the company’s growth and ongoing success. This enhanced presence at ProMat reinforces SSI’s commitment to continuous improvement and determination to address the evolving needs of its diverse customer base. 

For over four decades, SSI has thrived by cultivating strong, trusted partnerships across North America. These relationships have empowered SSI to deliver flexible, scalable solutions that drive long-term success and help customers stay competitive in a rapidly changing industry. SSI remains steadfast in its dedication to fostering lasting connections that help businesses fulfill their promises with confidence and independence. 

Free Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Free Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. Subscription is FREE to qualified readers.

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







Do your people WANT to listen to you?

I’m at a corporate conference about to give my 90-minute, customized, personalized talk. As I do with all my talks,…

AI-powered robotics are reshaping the warehouse floor

Robots in warehouses aren’t a novelty, but with the infusion of AI, they’re becoming integral players in operations. These intelligent…

AI and Robots are aiming for dealers. Are you prepared?

Last month, we covered performance gaps and how to avoid them because if you cannot prevent them, there is a…

Is your dealership prepared to take on the electrification market shift?

As we enter the second quarter of 2025, the material handling industry continues to see the trend toward electrification and…

Gordon Report: The Skilled Workforce Future: Stakeholder Capitalism vs. Shareholder Priority

The United States is experiencing a severe skilled labor shortage and rising wage inflation. A growing body of evidence points…