Michael Troka headshot

Wildeck hires Troka for VP of Marketing

Wildeck, Inc. has hired Michael Troka as the new Vice President of Marketing. In his new position, Troka will be responsible for the planning, development, and execution of all marketing strategies and tactics. Troka and his team will create demand for Wildeck’s products and enhance the brand’s awareness and reputation while serving as the industry subject matter expert for the organization.

Dan Lorenz Wildeck image
Dan Lorenz

Troka has a 20-year track record of success in both corporate marketing and advertising agency account management roles for Fortune 500 companies. “We are thrilled to welcome Michael to the Wildeck Family. His unique skill set and experience will serve him well as he develops strategies to create demand for our products and enhance the Wildeck brand, “ commented Dan Lorenz, president of Wildeck.

Troka earned a Bachelor of Science degree in Biology from Marquette University, Milwaukee, WI, and an MA Degree in Communications/Advertising from Marquette University, Milwaukee, WI.

Free Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Free Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. Subscription is FREE to qualified readers.

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







Discount Forklift joins the LiuGong North America dealer network

LiuGong North America has added Discount Forklift to its expanding dealer network, marking a significant milestone for both companies. With…

Mitsubishi Logisnext Americas appoints Berry Mansfield as President

Today, Mitsubishi Logisnext Americas, one of the world’s leading manufacturers and providers of material handling, automation, and fleet solutions, announced Berry…

New AL325 modular bar light series launched by Advanced Illumination

Powerful, highly flexible, modular lighting for machine vision Advanced Illumination has announced the launch of its AL325 Series Modular Bar Lights.…

Trade Tech strengthens customs expertise and announced key appointment

Trade Tech, Inc., is advancing its Customs capabilities as part of its commitment to supporting freight forwarders and logistics providers…

SUN Automation Group bolsters team after Kolbus America Acquisition

SUN Automation Group® has welcomed key industry talent following execution of the sales agency and distributorship agreement of Kolbus Corrugated…