Fast Company Yale image

Yale Lift Truck Technologies named to Fast Company list of Most Innovative Companies

Yale Lift Truck Technologies announces recognition by Fast Company as one of the Most Innovative Companies of 2025. Through a monthslong, multi-stage judging process, Yale emerged as one of the top 10 most innovative logistics companies of 2025, honored for its technology-enabled lift truck solutions and customer-driven design philosophy that address the labor, safety and productivity challenges of today’s fast-paced warehouses. Since 2008, Fast Company has used this award to celebrate trailblazing and trendsetting organizations that have introduced groundbreaking products, implemented novel business strategies, fostered positive social impact and reshaped industries through their transformative approaches.

Brad Long headshot
Brad Long

“For us, innovation isn’t about just following the latest trends and chasing the newest technologies,” says Brad Long, Global Activation Manager, Yale Lift Truck Technologies. “It’s about getting to know the real-world challenges our customers face and focusing on commercializing the right technology to tackle those challenges. This award acknowledges that our customer-driven design approach not only brings value to our customers but also advances innovation across the industry.”

The company’s emphasis on technology integration and customer-driven research and development has led to a proven track record of bringing advanced technology solutions to market quickly. Examples include industry-first operator assistance technologies deployed on thousands of units in the field, advanced electric power options, and most recently, a reimagined lift truck automation platform. These innovations advance the materials handling industry by making groundbreaking technology available for more operations, on their terms.

Yale focuses on the needs of the customer to guide technology innovation, product development, and support. The design process begins with hours of interviews in which engineers talk with and observe lift truck operators and customers to gain an understanding of their day-to-day challenges. The engineers then work with industry-focused teams and outside experts to translate the customer’s needs into functional features and designs. These can include ergonomic features that improve operator comfort, features that simplify the maintenance process or advanced technologies that can help maintain lift truck stability to help reduce the risk of accidents like tip-overs.

In addition to the Fast Company award, Yale was also recognized as a Trailblazing Company in the 2025 BIG Innovation Awards, which celebrate organizations and individuals pushing boundaries and advancing their industries.

 

Magazine & eNewsletter

Printed Monthly Magazine

Published monthly, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Digital Monthly Magazine

Published on the fourth Thursday of each month, Material Handling Wholesaler offers feature columns and special coverage of relevant industry issues and products.

Material Handing Wholesaler Weekly Newsletter

Our Weekly newsletter is emailed every Tuesday and contains the latest Industry Events and People News, Source Directory, and important Industry Links.

Forklift International Weekly Hot Sheet Newsletter

Published every Monday morning with the latest material handling equipment
available for sale.

Share the Post:

Related Posts

Our Current Issue

Magazine & eNewsletter

Our magazine is published and mailed monthly, Material Handling Wholesaler offers feature columns and special coverage of important industry issues. 

Weekly Newsletter – Get the latest industry events and people news in this weekly e-newsletter as well as direct access to Wholesaler’s Source Directory and link.

Current Supplements







U.S. rail traffic reports for the week ending May 24, 2025

The Association of American Railroads (AAR) today reported U.S. rail traffic for the week ending May 24, 2025. For this…

Motion Opens First Canadian Conveyance Shop in Calgary to elevates belting service

Enhancing customer service through advanced belting solutions Motion Industries, Inc. has announced the opening of its first Canadian Motion Conveyance…

PLASTICS: Housing market strength drives Plastics Industry Outlook

Residential construction is a key market for plastics, which are essential for the production of products like pipes, insulation, siding,…

EnerSys and Mitsubishi Logisnext Americas bring the power of choice to material handling operations

EnerSys is one of the world’s leading manufacturers and providers of material handling, automation, and fleet solutions to provide  Fleet,…

Mitsubishi Heavy Industries America Corrugating Machinery Division announced New President and Sales Leadership

Mitsubishi Heavy Industries America (MHIA) Corrugating Machinery Division (CMD) has announced two key leadership transitions supporting the company’s vision for…